Category: PPC

Effects of PPC strategy on Product Life Cycle   This article would be helpful to understand how to strategize your amazon advertising. Let's go into the details and try to understand how product life cycles affect PPC Strategy.   There are a number of factors involved in the success of...

Although Walmart is conveniently the second-fastest-growing retailer after Amazon, the company's eCommerce marketing options are minimal. Walmart ads are now gaining features and specifications as the retailer shifts its focus to eCommerce. So, what are Walmart Sponsored Products, and how do you find them? Let's look at how they work,...

Undoubtedly the Amazon ecosystem seems to be relatively easy: sellers provide things for sale on the worldwide e-commerce platform to customers all over the globe. There is much more to it than simply vendors, and customers to take into consideration. In Amazon, Amazon aggregator firms are only one of many...

As an Amazon seller, you need to know your marketplace inside out, to be successful. Because there are a lot of factors that determine a seller’s success.  In order to manage your company's operations, identify what's working and what’s not so that you already know problems that need to be...

Walmart Sponsored Products, also known as Performance ads, are pay-per-click adverts that enable Marketplace vendors to advertise branded items or a whole product line. Because Sponsored Products is a pay-per-click (PPC) option, you only pay when users click on your advertisements. And, while Sponsored Products is a new feature, Walmart's...