Here’s What No One Tells You About Amazon Sales Rank

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Here’s What No One Tells You About Amazon Sales Rank

Are you an Amazon Seller and looking for different ways to leverage the best of it

Indeed, a good Amazon Sales rank is an essential factor for an Amazon Best Sellers Rank, but it’s not a cakewalk to maintain it with an increase in competitors. It’s a deciding factor determining your performance among your competitors in the Amazon UK sales rank chart. 


Every seller must be aware of the nitty-gritty of Amazon sales and how it can be profitable for your business. The sole purpose of this Amazon Seller Guide is to educate the seller about Amazon sales rank and other related factors to it. 


Let’s get started.


What is Amazon’s Sales Rank?


Amazon Sales Rank is the number designated to a product based on its performance. It’s defined as a number representing the product’s performance

in a product category, and sales performance is a deciding factor. Amazon updates sales ranking every hour, influenced by the A9 algorithm. 


The sales can vary from one to over one million. Amazon Sales Rank is a parameter that determines a product’s popularity within its listed category. Amazon sales rank is popularly known as the Amazon Best Sellers Rank (BSR).

How to Find Amazon Sales Rank?

Product rank is vital as the consumer checks it before making any purchase. If you are wondering where to find the product rank on Amazon. Then follow the below-mentioned steps: 

  1. Go to the product page
  2. Scroll down to the bottom
  3. Look for Product details.
  4. Below this, look for a line titled Amazon Best Seller Rank and a number.


Why is Amazon Sales Rank Important?


Amazon sellers’ rank plays a prominent role in deciding the success of the eCommerce business. The Amazon sales rank is adopted to determine a product’s popularity within its category and against its competitors. A product’s eligibility for the metric is defined by the current sales and traditional sales data compared to other products within a similar category.

An intelligent software tool—Asinwiser— is what you need as an Amazon. It is an impeccable solution for your all needs, including product research,  competitor research, and profitability calculator.

How are Amazon sales rank calculated?

The Amazon Best Seller rank is calculated based on the product’s sales and updated hourly. The rank distribution considers the latest product sales and the sales history. A product that holds a rank of #1 suggests that it has lately sold more than other products listed in that category. You can also use the Amazon Sales Estimator, which calculates any Amazon product’s sales volume. You can find out the number of units you and your competitors will make a sale in a few clicks.

How Can I Increase Sales On Amazon?

If you are struggling to get good sales and considering looking for an alternative to increasing the sale. Then you must try these two tested methods, which are 

PPC campaigns and sponsored ads. Amazon’s Sponsored Product ads are commercials for products that appear on Amazon on the product’s page. Apart from this you can offer discounts and conduct giveaways. 


While the Amazon Best Sellers list is a reliable way to know about a product’s performance and how great a product is selling overall. An Amazon seller must know different ways to stay afloat in the Amazon marketplace.



   We hope this helps in eliminating your doubts about sales rank. In case you have any queries, contact experts of the Asinwiser team. 

 Happy Selling!