Amazon has cutthroat competition for the sellers and bringing customers to the store for making a final purchasing decision can be tough.
Consequently, driving external traffic to Amazon stores can be an excellent approach to acquire a competitive edge and attract new consumers. Furthermore, Amazon welcomes it when merchants drive more traffic to their website!
Developing a well-executed plan for attracting external visitors to Amazon may help you increase traffic, increase sales, enhance keyword ranks, achieve Bestseller status, and help you build long-term customer connections with your customers.
Many vendors depend only on Amazon to generate all of their revenue. For the most part, this is satisfactory. When it comes to e-commerce retailers, Amazon is a formidable channel because of its large customer base of actively shopping customers. The ability to establish a successful company just on Amazon is a distinct possibility.
Through this blog post, we will learn how to drive external traffic to Amazon.
Let’s dive in.
What is Amazon Sellers’ External Traffic and How Does It Work?
Amazon external traffic is any traffic (visits, links, audience, reach) that originates from somewhere other than Amazon’s marketplace: no organic search results, no PPC Ads, no similar/related listings, and so on contributes to it. An email, a social networking platform like Twitter or Instagram, your own website/store, search engines like Google and Bing, video hosts like YouTube or TikTok, other websites, or even links contained in PDFs and other documents are all potential sources of external traffic.
External traffic sources might be either free or pay-per-click. For example, search engine traffic from Google and other search engines is entirely free. Paid sources include traffic from sponsored links on Google, display adverts on other websites, and targeted advertisements on Facebook, to name a few examples.
What is the purpose of driving external traffic?
You want to get a high ranking on Amazon and generate many organic sales. Although this is the most important goal you should strive for, it is becoming more challenging to achieve
External traffic helps you rank better on search engines and provides another avenue for generating purchases (outside of visibility on Amazon). It all comes down to one thing: progress. Whether you’re operating a product or service business, a blog or an affiliate website, every e-commerce company’s success is dependent on the number of external visitors it receives.
More people will see your Amazon if you rank well in Google’s search results or pay for advertising, which will increase the number of individuals who visit your site. The greater the volume of visits to your website, the greater the likelihood of selling your goods. Organic traffic is defined as traffic that originates from outside the site. Furthermore, organic traffic is always preferable to sponsored traffic to boost your Amazon rating.
There are many important things that you can accomplish because of Amazon traffic, some of them are as follows
The greater the volume of visitors you generate, the more probable it is that Amazon will increase your Best Seller Rank, and the better your ranking in product searches will be. The snag here is that a sales velocity is decided by various things, including promotions, advertising, fulfilment, customer evaluations, and other elements of a company’s operations. To enhance your sales velocity, one of the various strategies is to utilize advertising to drive attention to your Amazon listings.
Consider external traffic as a complementary source of the traffic to your Amazon store. It’s an advantage if you can push yourself to your listing to get additional exposure. As an alternative to depending on others to seek for and locate your goods, you go out and discover clients for your product.
2. Do not bother about the competition
Amazon has become a very competitive marketplace to sell on in the past several years. It’s not only difficult to be found in the first few organic results on Amazon’s search engine, but it’s also challenging to be noticed at all. In addition, there are Sponsored Product and Sponsored Brand advertisements to cope with.
Depending on how many people click through to your item, there may even be Sponsored Product advertisements on your listing. Then there are similar goods that Amazon has selected for you. Customers directed to your Amazon listings provide you with an advantage over your competitors since you will rank higher in Amazon’s organic search results as a result of this. In turn, increasing your Amazon cloud might assist you in gaining greater consumer confidence and attracting more consumers to the platform.
3. Make a list of everything
An email list is one of the most valuable brand assets a company may have in the internet world. However, you will not gather emails if you are selling on Amazon.
Amazon is very protective of its customers’ personal information. If you make an effort to get the actual email addresses of your Amazon customers, you will violate the Terms of Service. However, the most critical factor is whether you engage them before or after they arrive at Amazon.
If you establish contact with consumers before they arrive at Amazon, collecting their contact information from them is permissible. Amazon provides sellers with a choice of advertising techniques that they may use to drive traffic to their product listings.
4. Keep visitors to your listing from other sources
If you direct users to your product listing, you will miss out on a lot of the benefits that come with obtaining external traffic from search engines. As a consequence of your activities, your Amazon keyword rankings may suffer as a result.
Another compelling incentive to produce your traffic, apart from the fact that it aids in developing a client list, as previously stated in this article, is the possibility of saving money on advertising. If, on the other hand, you send users to your listing straight from external sources, you will have missed out on this possibility altogether.
Consider the following scenario: you’re running adverts on Facebook. In your advertising, you provide a link to the Amazon website. Someone clicks through, but you could not get their email address or Facebook Messenger membership because of a technical failure. Since they are now an Amazon client, you will violate Amazon’s terms and conditions if you try to get their contact information beyond this point.
Increasing the amount of external traffic which your Amazon product listings get is almost limitless. This will mainly depend on your target audience, your budget, and the resources you have at your disposal when deciding which plan to adopt.
As more competitors enter the Amazon marketplace, third-party merchants will need additional strategies to stay competitive. External traffic provides you with an additional sales channel and helps you rank better on search engines and generate more organic sales.
Driving traffic also allows you to establish a customer list and preserve your brand. Create a sales funnel for your external visitors, and you will be able to capitalize on all of the advantages of non-Amazon channels, giving your company an edge over the competition. We hope this helps you to reach your goals.
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