Selling on Amazon in 2022: An SEO Guide for Success

Selling on Amazon in 2022? Don’t forget to use search engine optimization (SEO)!

There is no suspicion that Amazon is a money-making platform that salespeople cannot ignore, but the level of competition nowadays is out of this world. Entrepreneurs need to keep abreast of the most recent Amazon product SEO trends and ensure they stay ahead of their rivals by implementing effective Amazon product SEO tactics.

This comprehensive guide includes all the basics you need to know about Amazon SEO right now and how it will change by 2022.

What is Amazon SEO

When looking to sell products on Amazon, it is essential to remember that you are not just selling products. Buying search terms and organically ranking them, which would be a part of a traditional marketing campaign, is no longer enough.

Amazon SEO focuses on the keywords people use to search for products. Amazon users are likely to search for transactional keywords. Your content should be designed to address that intent.

You can define a title, description, and keywords for your Amazon product listing. Your listing’s keywords can affect Amazon’s organic search results ranking. A higher rank means more clicks and, ultimately, more sales. Optimize your content to appear at the top of search results.

How does the Amazon ranking algorithm work?

The ranking algorithm looks at customers’ buying patterns and product popularity to determine the relevancy of a product listing. It considers many factors, including price, review volume, seller feedback ratings, and keywords.

The a9 algorithm was a popular choice for search engines, but the a10 algorithm has replaced it. Although there was no official Amazon upgrade, Amazon experts noticed some changes in the a9 algorithm and started referring to it as the a10. It is easier to understand the a9 algorithm, so let us first explain how it works.

The a9 algorithm ranks product listing by relevance and performance. Relevance refers to how closely your listing matches the search keywords, while performance measures the sales history of your product listing. The a9 Amazon algorithm can use these metrics to determine whether someone will make a purchase.

What is the Amazon A10 Algorithm?

The A10 search engine forms an integral part of the Amazon Search Engine process. Amazon’s A10 Algorithm is Amazon’s in-house search engine, which is responsible for indexing and ranking all of Amazon’s product listings on its marketplace. Amazon A10 replaced the Amazon A9 algorithm, the previous generation of Amazon’s search engine, in December 2020.

Amazon A10 is a subsidiary of Amazon, located in Palo Alto. It developed its search engine technology to assist customers in searching for the best products on Amazon. All sellers consider the A10 search engine the heart of the SEO process. It is, therefore, crucial to learn how the A10 algorithm operates.

Amazon’s A10 Algorithm considers many factors in determining which products are placed when a customer presses “search.” It looks beyond what is listed in the listing’s title.

Relevant factors in determining Amazon Ranking

Product Title: This could be the most important factor in determining relevance. The title should contain the most relevant keywords to your product. Do not try to be clever. You can call it a smartphone cover if you are selling a case for a smartphone.
Product Description: Include every keyword someone might be looking for. These words are essential if you want to sell shiny smartphone cases featuring unicorns. Amazon scans every letter and loves all details.
Product Features: Like your description, product features can help Amazon and potential buyers understand your product. This section allows you to highlight key features people may be interested in, such as your phone case’s lightweight and rugged design.
Backend keywords: Although they aren’t visible in your listing, Amazon scans them. These keywords should be aligned with your page’s content. This area is not for keyword stuffing.

Performance factors

Pricing: As product listings determine Amazon’s Buy Box eligibility, pricing also plays a significant role. It is important to maintain competitive pricing to increase click-throughs and conversion rates.
Conversion Rate: A click is great, but a sale is better. Amazon will continue to serve your search results if you have a high conversion ratio for a particular search term.
Images: Customers love to see images from different angles and perspectives of products. Amazon reviews the quality of images and optimizes them to ensure a fast loading time and an enjoyable viewing experience.
Sales Performance: Amazon’s A10 Algorithm considers more than just the title and keywords of a listing when ranking it. It also considers past sales performance. Amazon will rank products with a higher sales velocity. This will result in better exposure.
Reviews: What are the reviews of customers who have used your services? A high number of positive reviews will increase your conversion rate. The a9 algorithm considers both the ratings and reviews.

Best Amazon SEO Practices to Sell

Many different things can help with SEO on Amazon. It’s also important to research keywords and phrases that shoppers will use when searching for your product and ensure they’re included in your title and description.
Research keywords: Amazon has search suggestions based on what you searched for, so keyword research is the first step in optimizing your listing. It will help you identify keywords that customers might be searching for so that you can optimize your product listings with those words.

Optimize product titles: Optimizing your product titles is one of the most important things you can do for your product. The more you work on this, the higher you’ll rank in the search results on amazon and other sites.
Display high-quality images: Product photos are an important part of online retail, but they’re also one of the toughest to execute well.
Create your product description: You’ve put a lot of effort into getting your product or business online, but do you know what you need to do for your product to sell? Your product description is the first line of communication between the consumer and your store.
Use backend keywords: This allows you to insert keywords and phrases into the file names and titles of products you upload, which can help increase the visibility of your listing in search results.
Maintain a competitive price: 90% of consumers check Amazon’s prices after deciding what they want on a retailer’s site.

Having an intelligent software tool—Asinwiser—for online sellers will assist you to run your business in the right direction. Asinwiser.com is an excellent solution that will help you to target your potential audience with its all-in-one features such as brand story, product research, competitor research, profitability calculator, fba calculator, fba fee calculator, repricer and so on.