A Complete Guide To Amazon Product Research Like A Pro!

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Experts emphasize market analysis if you want to make a lot of money as an Amazon seller. As a result, it is critical to conduct thorough Amazon product research before delving into it comprehensively. 

As the process of becoming an Amazon seller may appear to be too taxing for newcomers, they may look into innovative business tactics such as retail arbitrage. But trust us when we say that every amazon Bestseller has gone through this stage. 

Choosing the best lucrative merchandise is not as complicated as it appears. When it comes to item research, there are countless factors to consider: niche choice, product constraints, competitive forces, selling fees, and so on. 

Amazon product research has developed in the last few years. What worked in the past may or may not fit now. This comprehensive guide contains final tips to help you with Amazon product research.

What Is the Definition of Amazon Product Research?

Amazon Product Research is more about evaluating trends in the market to select “winning” items – items that can raise sales. The idea is to look for merchandise you can obtain for a low cost and then sell at a reasonable rate with a higher profit.

What Is the Importance of Product Research?

The first and most crucial step in getting started as an Amazon seller is discovering a killer product. It is not surprising that most individuals who investigate FBA will never begin unless they can develop low-competition, increased, and private brand products. Amazon has progressed to simply putting up a nice icon, and creating custom packaging is no longer sufficient. With a rising number of sellers and stricter sales policies, it is essential to know that the old tricks for searching for products will no longer work in the present circumstances.

You must make a list of the best-selling Amazon products that you want to sell. Then, conduct a thorough analysis to determine whether similar items are selling well. 

This step is critical because you never want to transact products that no one is looking for. After you’ve compiled a list of massively lucrative products, the next step is to examine their statistics, such as sales, evaluations, keyword-based volume, and related items. 

Simply put, you should look for products with a high opportunity, high demand, and low competition.

The Crucial Elements of a Fantastic Product Opportunity

Please keep track of the requirements outlined below, as they will assist you in making an informed decision for your company. The following are the most important aspects to remember if you want to be a successful Amazon seller:

  • Low seasonality: Search for brands that can be sold all year long and aren’t restricted to season sales.
  • No legal issues: Avoid purchasing products with a corporate logo or legal requirements.
  • A price greater than 18 dollars: A very high cost per unit allows you to quickly boost your capacity to make vast amounts of money through sales.
  • Lightweight and small: These kinds of items sell better than those that are not. This is due to two factors: one, lower shipping costs, and two, lower storage costs.

How Do I Conduct Product Research on Amazon?

There are two ways to conduct Amazon Product Research:

  • Manually
  • Automation of tools

1. Manual Procedure

If you choose to do it manually, Amazon is a great asset for carrying out a few steps. This entails two simple steps:

Step 1: Look through the bestsellers list

Amazon’s Best Sellers page is a great place to start if you’re looking for information on a specific product. This is the first step you should take because Amazon displays all of the best-selling products. You can look for products by their categories and sub-categories. 

Examine the listings quickly to see which items sell the most frequently. This, in turn, will help you decide on a niche. Choose goods that are neither too expensive nor too cheap. Aside from that, fewer competitors mean more opportunities to sell the product.

Step 2: Examine What Your Competitors Are Doing

The second step is to research what your contenders are doing to market the goods you’ve chosen. Amazon’s Best Sellers page allows you to see who your main competitors are. You can look for their item listing pages and, if accessible, their official website. 

The insights provide an idea of which items are selling the most and receiving high ratings and user reviews. Aside from Amazon, you can conduct surveillance on your competing companies by typing the relevant keyword into Search engines such as Google and seeing if their results appear.

You can also purchase the item from your competing product and see what kind of service they provide. You can always learn from their best practices and try to enhance them while marketing yours.

2. Automated Procedure (Quick Way)

This is one of the fastest and most efficient ways to conduct product research. They save you time and are very useful. Consider this: It can be time-consuming and frustrating to sift through sales charts, look for hot-selling items, and analyze item criteria, images, descriptions, bullets, rankings, and competition.

You can find the products generally brought along with each product on Amazon to get more unique products! Going through this segment for some of the best-selling products will provide you with new product ideas. If you follow the instructions, your Amazon Product Research will be thorough and highly competitive. First, identify enticing products to sell and commercially list your products to start competing with the big boys.


If you are an online Amazon seller, then you must have an intelligent tool that will guide your business towards success by targeting the brand story, right keyword, products research, analyzing competitors, fba calculator and so much more. Get your ticket to success today!Asinwiser