Business branding is the most important part of each type of business, no matter if it is big or small, startup or corporate. Each and every type of business needs branding to create a unique identity in the market. A trademark helps to make this identity. It refers to a product or service name, a logo, or a tagline that creates a unique identity in the market.
Some Benefits of Trademark Protection
It is challenging to understand a business’s reputation and goodwill. Trademark, airtight marketing, and branding help to manifest such a type of reputation. It means, protecting one’s trademark directly amounts to protecting one’s business.
Remember while registering a trademark is not necessary always, It provides various legal options for the business as registration safeguards intellectual property rights.
These legal options include but are not limited to the following:
●Sending the demand letters against third parties( for the purpose to cease and desist the use of the same trademark)
●Prosection of infringes
●Ability to resort to the courts in case of demand damage for the unauthorized use of a trademark.
●Enforcement of trademark rights.
Proprietors need to register their trademark with the trademark office to get full protection. Maintainers of a trademark is also important for the continuous use of a trademark in connection with one’s products and/or services.
Always remember that simply incorporating or registering a corporate name does not create any trademark rights. It also doesn’t include any type of government approval for a proprietor to use the name as a trademark. Furthermore registering one’s trademark as a domain name does not by itself create trademark rights.
In case the trademark owner stops using, abandons, or neglects a trademark, and the court may find that they have abandoned their rights then, the other companies are free to adapt and use that trademark as their own.
Time to Trademark
To prevent stealing of your branding by others businesses try to obtain your brand as soon as possible to ensure your trademark protection.
You should know that it is very uncommon that someone steals your business name or brand by filing a trademark application before then you could have. In most cases, third parties may even send you a cease and desist letter demanding you to stop using your own name. It’s the most difficult thing to enforce one’s trademark rights if it remains unregistered.
It could prove to be a nightmare in the amazon because Amazon will not concern itself with a trademark related to which party. The registry of brands on Amazon is based on the trademark registration submitted to them.
Moreover, the process of registering a trademark is more time-consuming and complicated also, so don’t go at it alone. To hire a trademark professional which will be responsible for handling all your trademark registration needs and queries.
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