The Amazon Sales Rank aka Best Sellers Rank(BSR) is one of the major factors of the FBA ecosystem. Your profit or loss is entirely dependent on BSR and sales could fluctuate.
Amazon’s ranking algorithm is a mystery for many sellers. However, there are certain things that you can note down when it comes to selling on Amazon.
Read this article to know all the ins and outs related to Amazon Sales Ranking and how it can help you to gain success on Amazon.
Definition of Amazon Sales Rank?
The Amazon sales Rank or BSR determines a product’s popularity number in the main or sub-category (from 1 to 1 million+). Also, it is hard for products to rank in the main category.
On the other hand, products receive rank in the sub-category. Moreover, the most popular product holds the lower rank. For example, if your product has a number 1 rank, it specifies that the product is on the top-selling list.
Importance of Amazon Sales Rank
Amazon, just like Google, has its own algorithm system that helps to rank products on its website. However, this algorithm is entirely different from Google’s.
Interestingly, Amazon has confidentially gripped its algorithm. As a result, it causes obvious disappointment and frustration to sellers on Amazon. However, it is quite certain that Amazon does not want to show its algorithm cards to sellers to avoid any gaming into the system.
Also, when someone looks for any product, Amazon showcases the best-selling products. And, this is how they generate profits.
8 Specific Details you need to know about Amazon’s Sales Rank
Here’s the list of 8 signals that could help to rank your product in Best Sellers:
1. Sales leads to good BSR
If the seller’s product is unique in its category then still it constantly needs to gather sales to climb the top seller rank.
Therefore, it is important to plan ahead before listing to get initial sales. For example, plan to announce promoting or launch on social media, product giveaways, low-price strategy, or coupons.
2. Aim to increase sales
The first and foremost focus should be to increase sales just after launching the product on the #1 spot. It also requires targeted keywords. It is defined as sales velocity. Also, it can strategically improve BSR.
Having an intelligent software tool—Asinwiser—for online sellers will assist you to run your business in the right direction. Asinwiser.com is an excellent solution that will help you to target your potential audience with its all-in-one features such as brand story, product research, competitor research, profitability calculator, and so on.
3. Higher BSR requires consistent Sales
In case you obtain huge sales in a short period, you could notice that BSR spiked. However, if you are unable to maintain the consistency of sales then spiked BSR will fall off.
When this happens, you will have a negative impact on keyword rankings. Therefore, focus on consistent sales rather than lower sales (with BSR spike occasionally).
4.Product requires Sales History
You can consider Amazon’s BSR as a performance report list. It provides complete data of previous sales and performance. Furthermore, focus on obtaining daily sales and solid history to achieve better BSR. With such a strong base, you would analyze an overall BSR improvement.
5. Regular Amazon updates on its ranking
Amazon regularly updates its rankings. It further refreshes the rankings every two to three hours. However, it goes hard when it comes to tracking product BSR’s as they update within hours.
Therefore, you need to consider tools that will help to track the changes in your product’s ranking. One of those tools is Jungle Scout’s Alerts. It will instantly place the required changes that will bring back your product on track.
6. BSR is not Unit-dependent but Order-dependent
For Amazon’s BSR, when customers order your product is far more important than the number of units (that they purchased). Further, selling a number of units per unit will only enhance its keyword rankings but not BSR.
7.If Sales drops, BSR won’t decrease drastically
Amazon is lenient in some ways as well. If your sales drop drastically then Amazon won’t decrease the products’ BSR. Your products’ BSR won’t be affected just on the basis of a single-day bad performance.
However, after a day or two if sales continue to go lower but for a short span. Then, your products’ BSR would stay fine.
Nevertheless, it is important to note that Amazon will penalize after one or two days of lower sales. In case, it continues to fall lower then it might affect keyword ranking as well.
8.Research is a bonus for BSR
Product research is one of the most important factors to determine a product’s success. Also, you should invest valuable time in researching to find the right products that could stand in the best seller rank.
In a Nutshell
A seller should focus on ways to explore ways to drive more sales, increase organic keywords ranking, and have positive reviews. Also, Amazon’s bestseller rank is not fixed and it changes every hour. Furthermore, a seller should focus their attention on optimizing listings instead of products’ BSR. You will see a steady improvement in products’ growth and ranking.
We hope this article will guide you on sales rank and its crucial concepts with ease! To make your business a huge success, get in touch with the Asinwiser team today!