Many online sellers and marketers utilize eBay as a stepping stone or gateway to a full-fledged eCommerce operation. Selling on eBay allows you to earn money while also learning popular products and messaging, allowing you to begin your online business equipped with knowledge. Others operate an eCommerce site and leverage platforms such as eBay and Amazon to expand their reach and implement an omnichannel approach. Whatever group you fall into, there are some things to keep in mind when selling on eBay to help you sell as much as possible.
The eBay Seller Center’s listing process is relatively concise: list, ship, and get paid. There are, however, several additional actions you can do to assist with everything from improving your SEO rankings to providing the most satisfactory customer service possible. We’ve put up a list of things you should know about attracting and converting more clients on eBay.
1. Consider Yourself a Buyer
Understanding how eBay works from the buyer’s perspective is crucial to setting up and sustaining a successful eBay store. The most straightforward approach to do so is to begin shopping on eBay as a regular shopper. To get a feel for how eBay’s search and filtering functions work:
2. Look for The Best-Selling Items
When eBay first launched, it was a platform where people could sell anything from the banal to the bizarre. Since its inception, eBay’s millions of individual sellers have expanded their offerings to include anything from high-end items and services to top-of-the-line equipment. If you’re thinking about opening a store but aren’t sure what to sell, the top-selling commodities section is a terrific place to start because it provides insight into current trends in every area.
3. Be Aware of Your Listing Fees
If you or someone you trust used eBay in its early days, there’s a high chance they spent a lot of time honing their bidding skills. If auctions aren’t your style, the “Buy It Now” option allows shoppers to purchase things from your store in a one-time transaction. eBay has a variety of fees that vary depending on the type of store you have and the things you’ll be selling, which can be complicated when deciding how to price your items.
4. Set A Profitable Price for Your Products
Re-calculate the numbers for eBay and change your prices to make up store and listing charges if you’re selling your things elsewhere. Spend some time determining how listing fees will affect the price if an auction or Buy It Now is the best option and account for delivery expenses. Of course, this is in addition to your operating costs and inventory costs.
5. Make Images That Will Sell
Even in the hottest market, an eBay store must advertise itself well to acquire (and ideally retain) devoted customers and make a profit. This is when your photos come in handy. Spending in professional-looking, precise, accurate, and informational photos will increase client confidence and, as a result, conversions.
6. Write A Product Description That Stands Out
The product description, like the photo in your product listing, is one of the most significant components of your listing. Write a detailed, concise, and accurate product description, including specific keywords to help your listings rank. Take some time to educate yourself with eBay’s basic SEO rules, as it has its search engine and mysterious methods for sorting listings based on relevant keywords.
7. Provide and Accept Feedback
Merchants bought and sold from one another in ancient times at caravans, bazaars, town squares, and rural marketplaces, using a currency based on confidence and reciprocity. Stores on eBay work in a similar way. Your store may have the best things at the lowest prices, and your product images and descriptions may be spot on. On the other hand, if your account has no feedback to speak for your honesty and expertise, you may find that purchasers are avoiding you entirely.
8. Get Your eBay Store Noticed
The early phases of an online store’s life are about establishing footing and developing the identity and voice, which will naturally shift over time for many sellers. Start advertising in the meantime. Here are some ideas for spreading the word about your goods:
Platforms like Facebook, Twitter, and Pinterest are designed specifically for the type of visual material that most eCommerce firms produce.
eBay also has a mechanism to advertise your items within the listing, called Promotion Boxes. You can make a particular feature or attribute visible, for example, if an item has a unique quality or characteristic or if you’re running a special sale or promotion that you’d like to draw attention to.
Providing relevant content to your clients is not only a terrific strategy to advertise your eCommerce site; it’s also a great approach to identify yourself as an industry expert. Keep in touch with potential customers who are interested in what you’re offering but aren’t ready to buy yet via a blog, monthly email, or free ebook.
9. Sell in Sequences
As you conduct your market research, you’ll likely discover that demand in your particular sector has peaks and valleys. Consider building your store to accommodate seasonal ebbs and flows, vacations, and special events like graduations or the Super Bowl. In May or June, an item flop in November or December might be the most outstanding seller in your store.
10. Take A Long-Term Perspective
Remember that neither Rome nor a single great and profitable business were established in a day. Make a list of short- and long-term objectives to keep you motivated while you learn the ins and outs of your vertical and platform. Experiment with different strategies and tools in the near term, with the goal of gradually and steadily growing your consumer base.
Although selling on eBay can be intimidating at first, you can ensure the success of your eBay store by taking these guidelines. Don’t get disheartened if you’re having difficulties generating traction at first; sometimes, it just takes some time to develop a solid plan.
Having an intelligent software tool—Asinwiser—for online sellers will assist you to run your business in the right direction. Asinwiser.com is an excellent solution that will help you to target your potential audience with its all-in-one features such as brand story, product research, competitor research, profitability calculator, fba calculator and so on.