Do you know Amazon marketplace has 6.2 million total sellers across the globe? There are approximately 1.6 million active sellers, and so far this year, 351,000 sellers have entered the Amazon marketplace. Consequently, there are 6.2 million sellers overall in Amazon marketplaces.
Amazon is a huge name in the online marketplace, and people choose Amazon to buy about anything and everything. But, nowadays, to be a top seller in any category on Amazon is a challenging task.
Amazon PPC Campaign is the most critical Amazon advertisement program that supports global sellers to advertise their products on Amazon. As a result of this, sellers are not getting more clicks and impressions on their advertisements but, in reality, getting their sales increased.
This blog will assist you in getting your Amazon PPC strategy and turning those empty clicks into sales. Here are ten best Amazon PPC Strategy which you can use to build a good Amazon campaign in 2022.
1. Product Review
Product reviews play a vital role if you are selling on Amazon. This helps in improving rankings. If you are launching a PPC campaign without reviews could be a big mistake, particularly in a competitive niche. It is highly recommended to get at least 5-10 reviews before starting on a PPC campaign. Product reviews directly affect your organic ranking and paid Clickthrough rate (CTR), positioning, and conversions. But product reviews can be complicated to get at first, but some simple and proven strategies such as handling product insert boost reviews of products on Amazon.
2. Use match types
Amazon advertising uses broad, phrase, exact, and negative match types to improve targeting. The primary key is to apply a combination of match-type options to obtain ultra-targeted and reach the buyers with the most superior level of purchasing plan. If you use a broad match type, you will be capable of casting the most all-inclusive screen possible. Words can be added in the front, middle, or after target keywords. This is the limited, targeted match type, but it can be necessary to jumpstart operations and discover innovative and valuable keywords.
3. Rank Optimization Through Amazon PPC
Rank Optimization strategy to improve the rank and position of your product listing within the Amazon Search Engine Results Pages (SERP) for a given keyword. The purpose here is to hold three distinct ad campaigns, with bids and budgets ranging significantly over sets. The recommendations and budget allocated for a keyword depend on the search rank of the listing in the Amazon search results for that search question. The first and most important thing a seller needs to do here is to follow all the top keywords for your listing and see where the product ranks on Amazon. Suppose the product listing is ranked more than five or six on Amazon pages. In that case, you are recommended to focus mainly on a handful of keywords converting well rather than all the keywords ranking. This is one of the best ways to save funds and concentrate on the sales rank but is far behind in the search results.
4. Target keywords in product listings
Organic and paid traffic across platforms have one thing in common which is keywords. Target Keywords provide the best user experience possible and are the best way programs achieve this is by providing relevant results. Consequently, it is expected that Amazon would not prefer advertisements that don’t resemble to be related to their corresponding landing pages. To stop advertisements from not showing up, Amazon your product listings are relevant to your ads by adding your target keywords in the copy of your product listings. This addition has to be strategic and can’t seem obvious unless your product listings are not comfortable to read by possible customers.
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5. Group Variations for Improved Visibility and Brand Awareness
If your product has multiple variations, they are likely to be listed as ASINs. Running an ad campaign for each of them individually may not be achievable in your budget in such a situation. This is important for changes may complete struggling amongst for the advertisement. In a way, you could dodge it when it happens to PPC campaigns. Hence it is an ideal strategy to tackle the problem and group varieties into one package and then sell it on Amazon under an uncommon ASIN.
6. Use Amazon Marketing Tools
Optimizing and Running Amazon PPC campaigns is troublesome at times. It demands the right amount of firsthand Amazon marketing knowledge and excellent skill. However, running and optimizing an Amazon PPC campaign 24/7 will be tiresome and expensive. Also, monitoring competitors and tracing each keyword will demand a lot of time. Nevertheless, related to what Amazon is already doing, marketing tools boost your sales, awareness, and profits on Amazon conveniently.
7. Keep an Eye on Your Competitors
It is advisable to monitor the keywords that your competitors are using to boost their sales. Then, you can use keywords in your PPC campaigns also. You can also compare your keywords and their implementation with your top competitors, delivering favorable results. Finally, you can discover the answer in one of two ways: manually or by using the help of an online tool. Many tools can offer various complete insights. These tools look into reverse ASIN lookups. Each keyword will have an expected Amazon volume, select keywords and perform your campaigns.
8. Target Alternative and indirect Keywords
If you want to position your product well on Amazon and present it to the audience in an impressive way then target relevant keywords. If you can vividly highlight the features and advantages of the product in your description in a compelling, creative, and engaging way, you stand to gain significantly from it. But more than that, if you target the alternative keywords in your PPC advertisements. Because people visit Amazon searching for solutions rather than looking for products. In other words, they are not sure what they need until and unless they see the product for themselves. Hence, you can recognize these clarifications your product’s address, and you can target Amazon Sponsored Products as a seller.
9. Use Advertising Cost of Sale (ACoS)
ACoS Advertising Cost of Sale is commonly referred to as a critical metric that is used to estimate the performance of Amazon Sponsored Products campaigns. It supports measuring profitability by calculating the ratio of ad spends to targeted sales.
It can be measured in below:
ACoS= ad spends/sales.
ACoS doesn’t say anything about profitability on its own. Instead, it needs to be compared with target profit margins to determine what is the perfect advertising cost of sale for a target profit.
10. Bids according to performance and value
Not every product holds the same profit margin; hence, you cannot bid for all keywords. Choose the keywords that have the potential of bringing high value and bid big on them. Also, at the same time, you must choose the keywords associated with low-profit products to lower their bid. Because your sole goal is to make and earn a profit, not to lose money at any cost, please keep in mind that you will need to set higher bids to gain search history if your campaigns are new. Amazon will prefer other more senior competitor campaigns that have proven to generate sales. Once you gain search records and sales, then you’ll be able to set your bids back to normal.
11. Use Long-Tail Keywords
Long-tail keywords add more specificity and detailing to your regular keywords. These are much closer to search phrases that consumers use while searching for a particular product on Amazon. It is essential for focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are particular and usually longer than more commonly used keywords.
Long-tail keywords get less search traffic but will usually have a higher conversion value, as they are more specific. Long-tail keywords improve the possibilities of your product showing up on SERPs as buyers using specific search terms are more inclined to convert than using just one word.
Advertising on Amazon is an essential component of many eCommerce retailers’ strategies. As a result of Amazon’s size and reputation among shoppers, generating sales within the marketplace is necessary and a requirement for retailers to grow. For sellers who want to increase exposure for your Amazon store, using consumers through Amazon advertising gives the most expediting decision. Although we understand this method requires a notable amount of time and energy, new customers’ yield is unquestionably worth spending time on If you are striving upon more prominent competitors who govern the search results or who are working on outstanding profitable Amazon PPC for your brand campaign.
If you are an online Amazon seller, then you must have an intelligent tool that will guide your business towards success by targeting the brand story, right keyword, products research, analyzing competitors, fba calculator and so much more. Get your ticket to success today!