amazon featured offer button for online sellers

Amazon Featured Offer Button: Here’s What You Need to Know!

By: / amazon, Amazon fba, Amazon UK, Asinwiser / Comments Off on Amazon Featured Offer Button: Here’s What You Need to Know!

Millions of sellers around the globe are in the competition to earn a Featured Offer Button. This button is similar to Buy Box. Moreover, it is not easy to obtain the Featured Offer Button on Amazon. You have to work effortlessly to gain all the benefits of this button. 

In this article, we have discussed some important aspects of how you can get a Featured Offer Button by Amazon to appear on Product Listings. Follow them:

Ways to get Featured Offer Button by Amazon 

Following are the steps that you can follow to get Featured Offer Button

Step 1: Eligibility Requirements 

The first and foremost criteria is to be an Amazon Seller to get an Amazon Featured option. You will have two options to choose from. One is to sign up for an individual account. And, the other option is to sign up for a professional account. 

However, we would recommend you select the individual account and when you start having enough sales then choose the professional account. 

Step 2: Manage your Seller Metrics

You need to keep your seller metrics in great shape to get the offer. These metrics include product ranking, units ordered seller rankings 90% or above, order defect rate, units session percentage rate, Inventory performance index, and fulfillment performance. 

Having an intelligent software tool—Asinwiser—for online sellers will assist you to run your business in the right direction. is an excellent solution that will help you to target your potential audience with its all-in-one features such as brand story, product research, competitor research, profitability calculator, and so on.

Step 3: Boost Sales

When you finalize setting up your store then focus on increasing your sales. Make sure to boost your sales to a point where Amazon offers you a Featured Offer button. 

However, there is no specific number of sales that you can rely on. But, make sure to stay consistent and regular with your sales at least over a 30-days period. It is important for you that Amazon knows that you can handle heavy sales and traffic.
Step 4: Prices should be Competitive

On Amazon, competitive prices play a vital role. If you keep your prices competitive for your products and items then a third-party site. Then you might lose a chance to earn the Featured offer button.

However, if you keep your prices too low then also you lose your chance to get the Featured offer button. Both ways you end up losing. Therefore, make sure to keep a balance and strategize to keep your prices competitive but safe.

Step 5: Shipping

Amazon Prime offers quick and guaranteed shipping. When you fulfill your customers’ orders on time and by fast delivery then you carve your way to the Featured Offer button. Therefore, prioritize your customers and you will have the offer in your favor. 

Step 6: Inventory 

You have to make sure that your goods are in stock and you are not running out of inventory. It is obvious that Amazon will list you out if you are unable to keep goods in stock and fulfill customers’ needs. Therefore, make sure to have an adequate amount of goods for any instant to supply them to your customers. This way Amazon will offer you a Featured Offer button.

All in All

No one knows how the Amazon algorithm works and no one is able to crack that code as well. All we can do is use certain other methods and formulas to stay under Amazon’s spotlight. Follow these above-mentioned tactics and see how it works out for your business. Lastly, strategically using them will make your way to the Featured Offer button. 


We hope this article will guide you all about the Amazon featured offer button! To make your business a huge success, get in touch with the Asinwiser team today!

Good Luck!