Amazon Seller Central Vs Amazon Vendor Central [2022 Guide]

Amazon Seller Central Vs Amazon Vendor Central [2022 Guide]

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Millions of small businesses from the UK sell their products or goods to customers through Amazon. It is quite obvious as Amazon has customers all around the globe and is the best platform for businesses. 


When starting with a business on Amazon, owners have two options on the site. It includes Amazon Seller Central and Amazon Vendor Central. 

Both of them hold certain advantages and disadvantages and therefore we have provided this article for you to learn more about them. Let’s begin. 

Definition of Amazon Seller Central

Amazon Seller Central, which is also known as Amazon Marketplace, is an interface used to directly market and sell products to customers. It is the perfect and easiest platform to start a business on Amazon.

However, Amazon Seller Central Account is considered a third-party seller. Furthermore, Amazon provides both professional and individual seller accounts. It generally offers preferential marketing treatment, analytical tools, and other professional features. These tools will help you to grow your business on Amazon. 

Amazon Seller Central Plan Accounts

Check the following amazon seller central plan accounts for your reference:

Individual Plan Account:

In this plan, owners do not have to pay any monthly subscription fees. Also, owners don’t have to pay a listing fee per product or item. However, for every unit sold, owners have to pay $0.99 to Amazon. If you are selling products for less than 40 items every month, then you should choose this plan. 

Note that there include variable closing and referral fees as well. 

Having an intelligent software tool—Asinwiser—for online sellers will assist you to run your business in the right direction. is an excellent solution that will help you to target your potential audience with its all-in-one features such as brand story, product research, competitor research, profitability calculator, and so on.

Professional Plan Account:

Unlike individual plans, here owners have to pay a monthly subscription fee of $39.99. Although, it does not have any per product or item listing fees. But, it does include variable closing and referral fees. A professional plan is more resourceful and organized.

Here is the list of benefits with a professional plan:


  • Provides customized shipping fees options
  • Allows use of feeds, spreadsheets, and other inventory tools
  • Order reports access
  • Can sell in more than ten categories(not available in individual plan)

Following is the list of advantages and disadvantages of Amazon Seller Central for business owners:

Pros and Cons of Amazon Seller Central


  • It allows access or views customer analytics: This feature helps to know customers better and provides access to rich consumer analytical data.
  • Managing and controlling pricing: Owners can control prices. They can modify it to higher prices when products are in demand. And, they can lower according to competitor rates.
  • Control on Messaging: Being an Amazon seller’s central part puts you as a part of Amazon’s brand registry program as well. It allows you power over unauthorized resellers of your items.


  • With loads of control power, sellers also get loads of work too. Sellers have to take on a hands-on approach when it comes to sales. 
  • It’s hard to manage the fulfillment costs and to sell low-priced items on Amazon. The reason is due to shipping fees and other costs charged by Amazon. No matter if you use FBA, sellers still have to pay fees for service.
  • When compared to Amazon Vendor central, Seller central has lower sales.

Definition of Amazon Vendor Central

Anyone can join Amazon Seller Central whereas Amazon Vendor Central is an invitation-only club. It is used mostly by distributors and manufacturers.

Also, it is a first-party seller and not a third-party seller as Amazon seller central. Here, the seller is a supplier and directly sells goods to customers. Additionally, here sellers sell their products in bulk, and then the rest is done by Amazon on selling those goods. 

Furthermore, Amazon seller Central is a B2C company, which means they are selling directly to customers. On the other hand, Amazon Vendor Central is a B2B company, which means they are selling to another business-Amazon. Here is the list of benefits of Amazon Vendor Central:

  • Sell in bulk(wholesale) to Amazon
  • Can join only by invitation
  • Provides best A+ content
  • Offers traditional payment methods
  • Several advertising options
  • Logistical options

Pros and Cons of Amazon Vendor Central

Following is the list of advantages and disadvantages of Amazon Vendor Central:


  • Consumers trust the products if they are recommended by Amazon. It helps to gain the trust of customers and make them believe in the product’s quality. 
  • It helps to streamline the owner’s business operations. Further, Amazon Seller Central allows managing sales, taxes, and more. Here the main task of owners is to fulfill regular bulk(wholesale orders). 


  • No fixed control on pricing. To determine the price, Amazon uses customer data, and they skip to follow manufacturers’ Minimum Advertised Pricing (MAP) guidelines. Moreover, you won’t be able to protect your brand from low pricing. 
  • Vendors struggle with the rigid fulfillment needs of Amazon and end up being in an uncertain position to possible chargebacks.

All in All

When starting a business, Amazon Seller Central is the best place, to begin with. However, when you receive an invitation for Amazon Vendor Central, then carefully consider all the options. However, both of them have different sets of offers and benefits. Make sure to choose the one that matches your business domain. 


We hope this article helped you to understand al crucial points associated with amazon seller central and amazon vendor central! To make your business a huge success, get in touch with the Asinwiser team today!

Good Luck