ASIN on Amazon: Crucial Information to Know Right Now!

ASIN on Amazon: Crucial Information to Know Right Now!

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The Amazon catalog has over 350 million products. Moreover, Amazon beats Google behind when it comes to product searches. Therefore, it requires the organization of those million products that would be convenient for both customers and sellers on Amazon. Moreover, for organizing that product, Amazon uses ASIN. 

In this article, we have covered what is an ASIN number, creating & using ASIN, Finding ASIN on Amazon. Let’s dive in. 

ASIN Number

Amazon Standard Identification Number (ASIN) consists of a unique ten-digit alphanumeric code. It helps to recognize products on the Amazon platform. Furthermore, the ASIN number differs for every product. However, there are few exceptions for some products such as books. In addition, for books instead of ASIN, they assign ISBN or International Standard Book Number. Also, before selling your products on Amazon, make sure you get this identifier on your products. 

Having an intelligent software tool—Asinwiser—for online sellers will assist you to run your business in the right direction. is an excellent solution that will help you to target your potential audience with its all-in-one features such as brand story, product research, competitor research, profitability calculator, and so on.

Creating New/Using Existing ASIN 

For every product, there should be a unique ASIN and one product detail page. Furthermore, it makes it convenient for customers to explore Amazon’s extensive products catalog. Also, if there exist duplicate products then their ASINs are joined.

Create New ASIN: You have to create a new item in the Amazon catalog if ASIN doesn’t exist. After creating a new item then it will be assigned with a unique ASIN. Then, it’s all ready for sale on Amazon. However, this case commonly goes for private labels, brand owners, and sellers with exclusive distribution rights. In simple words, you have to create a new ASIN only if the item that you want to sell is not on Amazon’s catalog. 

Existing ASIN: Make sure to check if ASIN exists for products before you could sell products on Amazon. In case you find any then you can start selling items on Amazon by making an offer under that ASIN. Moreover, when you apply this then you share that specific ASIN with other sellers on Amazon. Also, the same case goes for retailers, resellers, and products with wide distribution. 

Find ASIN on Amazon Platform

You can easily find ASIN on the search box tab of Amazon. Also, you can find it within the Add a product page of your Amazon Seller Central Account. Look for it by model or product name, EAN, UPC. 

Further, tap on the link of the product’s details page and you will be able to find the ASIN in the product information section. In addition, it also appears in the URL of the product. 

Here is the list of methods that work well for a few products. However, if you want to look for ASINs in bulk then you need more robust tools. 


With this, you can easily search and download ASINs for your products. Here’s how:

  • Explore the list of channels in your shop with DataFeedWatch.
  • Look for an Amazon channel.
  • On the far right open the Options dropdown. Tap on Show ASINs.
  • Make use of the Customize Columns button that would help to add the ASINs field.
  • Further, you have the option to download the results in a CSV file.

Using 3rd Party Tools

You will find certain ASIN lookup tools. However, you need to input the product name, model, EAN, or UPC. Further, that tool would help you to check for the ASIN. You have two options to key in product data. It can be done either manually or upload a file. Note that you can get single search results with this free tool. However, if you want to search in bulk then you have to require a subscription fee. Moreover, for ASIN lookup solutions, you can check asintool and Algopix. 

We hope this article will be helpful for you to understand ASIN and other related aspects! To make your business a huge success, get in touch with the Asinwiser team today!

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