Six easy approaches to Find Products to Sell on Amazon

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Identifying products to trade on Amazon is simple once you comprehend your eCommerce merchant’s sourcing offers. Most brands and small firms initially consider wholesale products and made-to-order factory-made goods.

Nevertheless, these are just two of six very numerous strategies for finding products to sell on Amazon. Understanding how to detect lucrative sales prospects on Amazon is vital for discovering products to sell on Amazon. That begins with product research, which, thankfully, Amazon offers a plethora of tools and resources to assist you with.

Some Amazon merchants use only one sourcing procedure, such as retail arbitrage or private labeling, but many grow by incorporating several valuable sourcing methods. 

So, as you peruse each technique, don’t feel obligated to select just one. Examine them all to see which one perfectly fits your e-commerce objectives, whether they sell on Amazon or build an online sales empire.

Source Amazon products through retail arbitrage

Retail arbitrage is the practice of purchasing steep discounts on retail products and reselling them on Amazon. It may appear simple, but doing it correctly—that is, profitably—requires some effort. 

When it comes to finding special discount and clearance offers in local shops and pairing them with hot sellers on Amazon, retail arbitrage sellers are absolute experts. The key is to know what’s selling well on Amazon on any given day and how much it’s selling for. 

You should also be aware of the cost of marketing that item on Amazon. Seller fees on Amazon are usually 15% of your retail price, and shipping orders can feed into your earnings if you’re not cautious. Fortunately, there are tools available to assist you in locating profitable bargains. The retail arbitrage seller’s secret weapon is Amazon pricing apps.

Sell personalized print-on-demand products on Amazon

Print-on-demand (POD) products are mainly dropship products that are made to order. POD suppliers take care of everything, from sourcing and processing all available products to printing and shipping items as they are called. This is a newly developed strategy of discovering good products to sell on Amazon. 

It offers an exciting opportunity to build your product on Amazon, even on a limited budget. All POD sellers do is create eye-catching designs, catchy sayings, or one-of-a-kind artwork and market them through Amazon-approved POS vendors.

Sell handcrafted items on Amazon

Are you a craftsperson or artisan who sells handcrafted items? Do you want to look into this as a potential product sourcing option? If you answered “yes” to either of these questions, Amazon Handmade is the product category for you. You must apply to sell on Amazon’s Handmade section, and the requirements are stringent—in many cases, stricter than Etsy. 

Many Amazon Handmade sellers are Etsy sellers looking to broaden their reach by leveraging Amazon’s massive audience. If you are approved to sell in Handmade, you will be able to list and sell up to 40 items per month without having to pay for an Amazon Pro Seller account. However, if you make more than 40 sales, you’ll have to pay the $39.95 monthly Amazon Pro Seller account fee.

In either case, you must pay the per-sale Amazon seller fees, which average around 15% of your item’s selling price. It would be best if you also considered fulfillment and shipping costs.

Locate wholesale items to sell on Amazon

The wholesale sourcing method includes simply reselling goods made by other companies. This is a standard method for finding low-cost products to sell on Amazon, particularly for startups looking to test the profit potential of various product categories. 

Online wholesale marketplaces such as Alibaba, Thomasnet, and others simplify sourcing products from wholesale suppliers. You can also find wholesale vendors by attending trade shows and buyers’ markets in your industry.

Sell products sourced directly from the manufacturer On Amazon

Direct sourcing can be the most profitable method of locating products to sell on Amazon. Direct sourcing entails purchasing goods directly from the manufacturer. Direct-source equity products, or goods already manufactured by the manufacturer, can be bought at reduced per-unit costs than distributor prices. 

You can also have custom goods made to order for one-of-a-kind, branded items that stand out from the crowd. You can find direct-source factories using the same methods described in the previous section on wholesaling. Many wholesalers own their factories.

Find Amazon private label products to sell

Private labeling is a subset of direct sourcing and effectively determines goods to sell on Amazon under your product. Private label suppliers produce goods before labeling, tagging, or packaging them under your brand. Private label products can be found in almost any product category, from personal care and cosmetics to kitchen tools, pet supplies, gourmet foods, and much more. Finding private label merchandise to market on Amazon is a similar approach to locating dealers and vendors. On their stock goods, many manufacturers provide a private label option.

There are numerous options available when it comes to finding products to sell on Amazon, with only a few requiring an initial financial investment. Startups on a tight budget can use retail arbitrage and print-on-demand to find products to sell on Amazon with minimal upfront costs. Amazon’s Handmade section is a special place for artisans who create one-of-a-kind handmade goods. Distributor, direct, and private label sourcing enables you to test the market with resell products, launch a branded line on a shoestring budget, or provide truly unique goods.


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