Everything you need to know about Amazon Influencer Program

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Everything you need to know about the Amazon Influencer Program

Even if you are an established or newbie Amazon Central Seller, selling on Amazon isn’t as simple as it used to be. It entails selecting the right keywords, having tremendous and impressive images, an extensive product catalog, and positive reviews. However, all these aren’t enough on Amazon anymore.

It is a fact that there are just too many brands, retailers & suppliers selling on Amazon, and all these are fighting a bottleneck competition. Hence, sellers need to employ new strategies to establish themselves as Amazon’s best sellers and gain an edge over competitors. 

With current shifts in marketing and social media, social influencer marketing has become indispensable for e-commerce stores.

Understanding the need of the hour, Amazon has introduced its own Amazon influencer program. Amazon’s influencer program enables you to sign up, promote products and earn rewards. Influencers with many followers on Facebook, Youtube channels, Instagram, or Twitter can sign up and promote Amazon products and get paid. The opportunities given by the Amazon Influencer program are overgrowing in the Amazon marketing landscape.

This blog post will help you understand everything you need to know about the Amazon influencer program.

What are Amazon influencers?

Undoubtedly, Amazon has an unconquerable global market reach. Predominantly famous as an e-commerce marketplace, providing an invariable and developing array of products. 

Owing to the monumental global scale on which Amazon functions, social media influencers play a pivotal role in guiding their customers to niche products. This is a perfect example of the modern barter system; Amazon has products, social media influencers have followers. This is at which point the Amazon Influencer Program comes into the game.

What is the Amazon influencer program?


The Amazon influencer program was launched in 2017 to provide social media influencers with a platform to express their opinions and make good use of social media followers. Influencers direct their followers to Amazon’s store by creating a unique URL, where followers can make a purchase of a handpicked product by the influencer. Their audience is then guided to the Amazon Store, where a prospective customer can then make a purchase. 

Under this, Amazon Influencer Program social media influencers are the main driving force driving sales and marketing Amazon’s broad product range. On top of signing up for the Amazon Influencer Program, the Amazon Influencers are enrolled into the world’s most extensive affiliate program, the Amazon Associates Program. The Amazon Influencer share their opinions about products on various social media platforms such as YouTube, Instagram, Twitter, or Facebook. 

Even though the Amazon Influencer Program (AIP) is yet to make a competitive rebound on social media platforms, hence, Amazon Influencer Program (AIP) is a profitable way to connect followers to sell your merchandise.

An intelligent software tool—Asinwiser— is what you need as an Amazon. It is an impeccable solution for your all needs, including product research, competitor research, and profitability calculator.

How to become an Amazon Influencer?

Thinking to apply as an Amazon Influencer is simple. You need to propose your influencer’s social media account with a decent number of followers. This allows Amazon to connect with the influencer’s account so that Amazon can evaluate the influencer’s content, follower count, and engagement parameters. To approve, authorize Amazon to access the influencer’s social media accounts ergo they can publish influencer’s content.

After that, Amazon will review your account to decide if your social media channel and influence are appropriate for the influencer’s program. Afterward, Amazon will study the number of followers you have and the type of content you post.

Hence, it can be said that the application process is easy, but the acceptance rate is a bargain. A reason behind this is that the influencers with a large following have a higher rate of acceptance than those who do not.


Becoming an Amazon Influencer includes simple steps. Here is a step by step guide to becoming a successful amazon influencer:

  1. Build a Social following on one of the social networks. 
  2. Start As Nano Influencer
  3. Fill in Amazon Influencer Application
  4. Wait for Acceptance
  5. Setting up payment add tax information
  6. Make a product list 
  7. Start Advertisement, Drive traffic
  8. Track sales.

How can an Amazon influencer create a storefront?

Once your application gets approved for the influencer’s program, then you will have to work on developing a custom Amazon storefront. A storefront is a paramount way to promote products to your audience. Most importantly,  you will also be capable of creating an appropriate product list.

Most influencers already have a niche and theme to their social media profiles which they incline to correspond to their Amazon storefront. This will hinge on what you as an influencer think is a good fit for your audience. 

Hence, you must create and prepare your Amazon storefront with a suggested list of products you already use and have experience with. This is the supreme method to assure the products you recommend to your audience are reliable. Because words speak louder than actions, sharing your personal experience about products is the best way to garner trust.

What are Amazon influencer requirements?

To become an Amazon Influencer, the primary criteria are your status as an influencer. Amazon Influencers need to be socially active on social media platforms such as Instagram, Facebook, Twitter, and YouTube.

There is no restriction on who can apply under this program. However, Amazon will accept your application only when you are an established influencer with many followers and reach. Amazon does not reveal how many followers are needed to meet the minimum. 

If you are keen to apply as an Amazon influencer, apply with a social media account with the highest followers and great social media reach. However, you need to give Amazon permission to access their account, post to social media on their behalf, and follow and unfollow accounts.

Below is the list of categories that fall under the restricted products for amazon influencers to promote:

  • Live animals, reptiles, fish, and similar
  • Alcohol and cigarettes 
  • Fine art, artifacts 
  • COVID 19 supplies
  • Cosmetics
  • Currency
  • Diet supplements and vitamins
  • Drugs, pharmaceutical products, medical devices
  • Guns, weapons, explosives 
  • Food and dietary products
  • Sex-related 
  • Theft devices
  • Surveillance equipment

Here’s how Amazon Influencer Marketing works to drive sales for brands & retailers.


Amazon Influencer Marketing is an attempt at popular content from Amazon Influencers that your customers read or watch when they wish to purchase what you sell.  


Amazon Influencer Marketing involves following blogs or YouTube channels on social media and engaging with their content by liking, sharing, and commenting on a post. In this way, the influencer’s audience efficiently builds a healthy relationship with the Amazon Influencer.

In other words, unlike a post on social media, blogs and YouTube videos are discovered, watched, and read year-round. Hence, keep the relationship running and often reach out to the Amazon Influencer with a coupon code.

In final words

The Amazon influencer program is an outstanding way to monetize an audience in a friendly way. Suppose you are already an influencer with a robust and established audience. In that case, the Amazon influencer program can be a terrific way to seize additional revenue and build a relationship with your audience.