How can an Amazon Consultant help Amazon sellers?
E-commerce is a continuously rising industry in terms of popularity and business. Especially, during the pandemic, the popularity increased manifolds and it is likely to heighten more in the coming future. And Amazon is the world’s largest marketplace and has navigated its way towards growth.
Undoubtedly, Amazon is the largest marketplace to sell products and being successful on the platform depends on a lot of factors apart from luck such as effort, experience, creativity.
The account health, product KPI and seller ranking matter a lot while selling on Amazon. Not only does the seller need to adhere to the rules of the Amazon platform but also defend their account from suspension.
This is where Amazon consultants step in to help sellers fall into pits. The assessment of your business and plans designed specifically for your products to ensure more growth for your business.
Through this blog post, we will help you understand how Amazon Consultant can help Amazon sellers?
Amazon consultant: Who are they?
Amazon consultants are companies or individuals who provide advice to Amazon sellers to increase their business on Amazon. They help you select a business model which is suitable for your amazon strategy to enhance your profit.
Why should you hire an Amazon Consultant?
It is always good to get professional advice to increase your sales and maximize your profit.
Here are how Amazon consultant can increase your profit
1. Product Driven Approach
Amazon consultants will help you in understanding market demand, projecting your products to customers, generating positive reviews and building your reputation in the market.
Hence, it is necessary to study; customers are influenced by ratings of the product and check for reviews before purchasing a product.
2. Execute a competitive analysis
Amazon consultants will analyze the competitor and identify the strengths and weaknesses of those products. They will give you insights on how to place your product in front of your prospective customers and attract new customers.
3. SEO Optimize Amazon
A consultant can perform keyword searches and optimize for SEO. This will help to drive traffic to your product.
4. Execute an Amazon Paid media strategy
Amazon Consultant can refine your bidding strategy and structure your campaigns to attract maximum customers by taking care of the budget.
5. Guidance on how to handle negative feedback
Amazon consultants will be able to devise a strategy on how to handle negative feedback and follow up with customers.
6. Optimized Budget allocation
If you need advice on how to improve the workflow and reduce costs at every stage to maximize the profits based on analysis of the business. Then an Amazon is a consultant is what your business needs.
7. Guidance on Inventory Management
Amazon Consultants will prepare a detailed plan on how to handle an inventory which will help you never run out of your products and satisfy the customer at a faster pace by delivering on Efficient inventory management will help in saving time and money.
8. Improving Amazon Product photo
Visually appealing photos will help in gaining more customers the consultant can research more on the kind of photos and provide advice on the same making your listing more attractive.
9. Competitive pricing strategies
Apart from good market research on other products, the consultant can help you in the right pricing of the product which will help attract more customers.
10. Demographic and Geographic research
Information about which demography and geography your product appeals to and how they can be marketed better to them will be provided by the consultant. This will help improve sales.
11. Avoid Rookie mistakes
Amazon Consultants come with experience and they help new players in the market avoid committing some of the common mistakes and safeguard your business from any legal loopholes.
12. Help in expanding stores
Amazon consultants can provide strategies after extensive surveys on how to expand your stores at the different geographic locations and gain more profit.
13. Improve your listing to increase visibility
Optimizing listing is necessary to increase visibility and brand awareness. They can help improve conversion rates. They can suggest you improve the brand and keep you in the loop about the latest tools.
14. Advice on how to run a campaign
Determine how to set up your campaign and create a process for you to manage campaigners. This can help to save a lot of money on ads. The data collected from the campaigns will help you to retarget the customers better.
15. Updated information regarding the latest trends in the market
There is constant innovation in the market and consultants can inform you about the same and devise strategies to improve your sales.
Where can you find an amazon consultant?
1. Search Engine
You can look through search engines to find a consultant near your place and read more about their service before hiring them.
You can hire a consultant based on the recommendations of friends/ colleagues who have hired consultants before.
3. Online platforms
You can share your requirements through online platforms which help in hiring freelancers and hiring the best consultant who can help you expand the sales.
Qualities you should look for while hiring an Amazon consultant
1. Top-notch understanding
They are keen on understanding your brand and product. Dedicating time to understand your brand and product along with understanding other competitive products in the market.
2. Hands-on Experimenting
They do not believe in one size all strategy. They are keen on experimenting and preparing plans unique for your business.
3. Easily Adaptive
Amazon consultants should be some who are readily adaptive. They are prepared for difficult situations and keen on adapting to the ever-changing world of e-commerce.
4. Sound decision
They base their decision on facts and figures. They conduct thorough market research and base their decision based on concrete data.
They believe in honesty, integrity and adopt only the right methods to increase your sales.
6. Long term vision
They are focused on long term goals and don’t have burrowed vision. Hence can easily help you reach your goal.
Amazon consultant is a great way to help both experienced and newbie sellers. Amazon consultants have invested sufficient time and research in devising strategies for specific product areas and it will be useful to the sellers.
In the last few years, many agencies specific to offering you advice on selling products on amazon and individual consultants have started working in the market. Before investing in Amazon consultants, it is better to thoroughly understand your product, budget and related issues.
An intelligent software tool—Asinwiser— is what you need as an Amazon. It is an impeccable solution for all your needs, including product research, competitor research, fba calculator and profitability calculator.