How is Amazon SEO different from Google SEO?

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Even though Google is one of the most prominent search engines globally, Amazon is rapidly gaining ground. Amazon has grown to become one of the primary search engines on the internet. According to the latest reports, Amazon reached $25 Billion in 2020 Sales.

Hence, while developing a search engine optimization (SEO) plan, you may be debating whether you should focus on Amazon SEO or Google SEO. 

Amazon and Google are two of the most critical technologies in today’s time. It can help you with practically anything—whether you have a simple question or are seeking the newest fashions suggestion or purchases. The best part is that you don’t even have to get out of your chair to have your questions answered.

Google SEO Vs Amazon SEO

A significant difference exists between Amazon and Google regarding what the average web user sees. After all, they aren’t coming to Amazon to get answers to their questions. On the other hand, when it comes to product searches, it’s more than likely to be their first choice.

Because of their simplicity, both platforms have grown to become two of the most widely used search engines o. While the increase in popularity is a positive development, e-commerce businesses are facing increased competition. Because marketing strategies have gotten even more aggressive, several companies find it more challenging to remain competitive. Undoubtedly SEO has emerged as a vital component of successful e-commerce strategies, as businesses strive for first-page rankings in both Google and Yahoo.

Google Search Engine Optimization (SEO) 

A multitude of factors impacts Google’s search engine optimization. Google verifies material by taking all external and internal links, photographs, and other information, among other factors. Google searches are becoming more broad and educational, with some users even employing whole words or inquiries in their investigations on the search engine. Because of this, long-tail terms are given higher weight by Google in search results. The contextual value of long-tail keywords, on the other hand, is quite essential.

• Amazon’s Search Engine Optimization (SEO)

Amazon uses a variety of factors to determine search ranking, including relevance, detail page completeness, price, ratings, and other factors. Because keywords have more weight on Amazon than on Google, relevance is heavily dependent on search engine optimization (SEO) tactics. Even though long-tail keywords may be successful in some instances, doing keyword research by category and utilizing keyword insights to target short-tail keywords is an essential component of the process. 

Here are the most critical differences on Amazon that may assist you to boost your search engine optimization.

• Focus on a separate subject matter

Amazon and Google are both market leaders, but their working patterns are different. Amazon is focused on the e-commerce industry, whereas Google is focused on the search engine business. Amazon is more worried than Google when it comes to sales, which is more concerned with web traffic.

It is significant to Google that a website’s click-through rate (CTR) be high, and relevancy is assessed by the number of clicks and time spent on a particular page. On the other hand, Amazon is concerned with both click-through rates and conversions. Consequently, whether or not the goods were purchased determines the product’s position on the list.

• External Resources (also known as third-party resources)

Linking is one of the most critical factors in Google’s search engine optimization. Said, the greater the number of high-quality links pointing to your site, the higher your authority score will be, increasing your chances of appearing at the top of search engine results pages.

Amazon’s search engine, on the other hand, does not need any connection. The essential factor in deciding whether or not your product appears high on Amazon’s search engine results page (SERP).

How keywords are used

While both Amazon and Google use keywords to determine rankings, their ways of doing it are not identical. When a user goes to Amazon to purchase something they search using a set of relevant keywords. Therefore the keywords should be more product-specific. Most of the time, the keywords represent highlights of the product, such as benefits or distinctive characteristics. 

Unlike Google, Amazon enables you to rank for a single keyword rather than several keywords. Search engine giant Google employs a different strategy. Because visitors are looking for answers to their questions, most keywords are long-tail. In addition, you must include target keywords in various sections of your essay to make it effective. It may appear in page headers, headings, subheadings, meta descriptions, and optimized pictures, among other places.

Sales and Pay-Per-Click (PPC) campaigns

When used correctly, pay-per-click (PPC) ads are one of the most successful ways of increasing website traffic instantly. They’re ideal for anybody who wants to improve their brand awareness, as well as e-commerce enterprises that provide frequent bargains and promotions to customers. PPC serves an entirely different purpose for Google and Amazon searches.

It makes no difference whether you make a sale using Google Adwords or Facebook Ads for your e-commerce firm in terms of your Google rankings. Alternatively, your Amazon rankings will increase if you generate Amazon sales using Google Adwords or Facebook advertisements. Similarly, sales from Amazon Sponsored Products adverts positively influence Amazon keyword rankings, albeit not to the same extent as sales from full-priced organic listings or sales from external visitors.

Differences in Algorithms

In terms of assessing brand performance, Google and Amazon use distinct metrics dependent on the algorithm. Google assigns a rating to your page based on how the user interacts. The relevance of your page is measured by quantitative characteristics such as the bounce rate, session duration, the number of individuals who return to the site, the click-through rate, and others.

According to a recent A10 algorithm update, external traffic is now included when determining product rankings on Pay-per-click advertising and other internal advertising methods are given less weight than before. The authority of the seller and the number of product impressions are two of the essential factors in determining keyword rank.

Insight-gathering instruments

When it comes to tracking the progress of your web pages, Google offers several tools that may be used in several different ways. These tools include Google Search Console and Google Analytics. 

Google Analytics provides you with access to both real-time and historical information. This tool may also be used to determine traffic sources, site visits, clicks, bounce rates, demographics by region, and various other things. This information will assist you in the development of your SEO strategy.

With Google Search Console, you can get precise information about a webpage’s keyword performance, URL performance, sitemap status, crawling status, indexing status, mobile usability, and more. Similar to Google Analytics, it is simple to use in developing SEO strategies.


As you would assume, both are equally effective in their respective roles. How you use them will be dictated by your needs and the resources that you have available in your hands. However, coordinating efforts to get the best possible results is a brilliant idea. As a result, you can enhance your Amazon rankings, ensure your product pages are visible on Google searches, and, most importantly, attract traffic to your product pages in a way that increases conversions and sales.


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