Amazon’s Fulfillment by Amazon (FBA) service debuted in 2006 to streamline operations for both Amazon vendors and customers. Since then, it’s grown into a hugely popular product that helps companies solve fulfillment and customer support problems while also giving them access to a large fulfillment network.
The goal was to connect Amazon’s existing fulfillment methodology into third-party seller operations, allowing Amazon clients to profit from this technology. Not only would this service benefit merchant, but it would also benefit buyers, who would receive faster, more efficient shipping and support from this marketplace behemoth.
How to Start Selling on Amazon FBA
Choose a specialty
When selecting a niche, consider that FBA products have diverse demands and limits than non-FBA products. If you do not comply, you may face the following consequences:
• Return or store your supplies upon shipment at the fulfillment center.
• Amazon will stop delivering to you in the future.
• You’ll be fined if you don’t follow the rules or don’t prepare.
• Your selling account may be deactivated.
Look for things to sell
Now that you know which niches to avoid, the next step is to find a product to sell within that niche. Let us give you some pointers on how to locate one:
• Choose compact, lightweight products that require minimal handling and delivery charges, as Amazon takes size and weight into account when calculating shipping prices.
• Look for store brands that you can rename.
• The merchandise doesn’t need Amazon’s authorization before selling it to save yourself from complex documentation and time-consuming process.
• You may sell the goods all year long; it isn’t just for the holidays.
• The product must not yet be protected by a trademark or patent, allowing you to sell it entirely under your name.
• It is in high demand, easily marketable, and has little competition.
Product research is a time-consuming procedure, but it pays off in the end since you’ll avoid packaging headaches and have trust in the product you’ve selected to sell.
Look for a manufacturer or a supplier
Your Amazon FBA business could be made or broken by the supplier you choose. Keep in mind that this is where you’ll receive the things you’ll be selling on the marketplace. The following qualities must be present in the supplier:
• They are capable of producing a consistent product.
• They welcome third-party verification to assure quality standards.
• They follow Amazon’s and local authorities’ guidelines and standards.
• They are open to communicating with you when necessary.
• The supplier is a socially responsible and ethical business.
Furthermore, the supplier or manufacturer is unconcerned about delivering sample products for each reproduction to ensure quality.
Make a name for yourself
It would be best if you gave your product a face or identity. Otherwise, it will blend in with the crowded Amazon marketplace. You could have a great marketing tool in the form of a well-researched and produced brand.
Create an Amazon FBA seller account
You must have the following items before clicking the “Start Selling” button on the Amazon page:
• Tax information
• Identification from the government
• A valid credit card
• Email address for business
• Contact information for the company
• Bank account information
Then select the Amazon seller package that best suits your company’s goals and tactics. Either the individual or professional plan is available.
Make a product listing
The “showroom” where you present your commodities in the online market is product listings or product detail pages. On this page, describe your item as though a customer was examining it.
Ensure the product title is clear and easy to grasp for online customers. Upload high-resolution product photographs taken from various angles so that customers can see how your product looks.
Bring your product to market
Product launches are both exhilarating and nerve-wracking, especially when a new product is being introduced to the public. Don’t be concerned; we’ve got you covered! We’ve put together a simple five-step plan to help you launch your product successfully.
1. Make the product description page more user-friendly.
Optimize your product listings before hitting the “launch” button to guarantee that you include all the important details that customers need to know. Take high-resolution images of your goods, making sure they shine out against the background. When editing the bullet points and description, use the “show, don’t tell” writing style.
2. Make a stir
Make use of the power of non-Amazon marketing. Create educational blog posts about how your product might benefit others. To make a splash, create accounts on several social media platforms and use creative hashtags and compelling messages about your goods to make a splash.
3. Create Pay-Per-Click (PPC) campaigns.
Don’t underestimate the value of an Amazon PPC campaign. Keep in mind that according to Amazon A10’s requirements, you must rank your freshly launched goods first. On the other hand, PPC advertisements aren’t free, so you’ll need to set aside money for them. You may start establishing your brand and networking with online shoppers on sponsored brands, stores, posts, and Amazon Live, and you can improve the live online shopping of your products.
4. Collect organic feedback
If you utilize “black hat” practices like incentivized reviews, Amazon will suspend your seller account. For $60, you can join the Amazon Early Reviewer Program to gain organic reviews. You may also kindly invite a customer to leave a review using the “Request a Review” button.
5. Put your product on the market!
Isn’t it self-explanatory?