Finding an influencer who represents your brand well is extremely important! It can be quite time consuming to find the perfect influencer for you so here are some ways you can begin your search:
Explore Creators on Amazon
To find Amazon influencers, you can start by exploring the #FoundItOnAmazon page and clicking through each influencer’s public profile. Some will have their Instagram handles listed on their profiles so you can get a better feel for the types of content they post, who their followers are, and who their engagement is like
You can also go to Amazon.uk and search “Amazon Lives” to see which creators are live-streaming on Amazon. Here, you can click through a variety of streams missed by topic, ranging from Featured Creators to Fashion & Beauty and more. If you open a live stream, you’ll be able to see how many viewers it has, who’s commenting, and can also click on the influencer’s profile to learn more about them. Amazon also gives shoutouts to their top live streamers on their Instagram account @amazonlive. Keep in mind that most of these influencers will be celebrity level – having hundreds of thousands to millions of followers and may not be the best fit for every brand or budget. Collaborating with micro-influencers has been shown to produce higher engagement rates than their celebrity counterparts, and that’s the metric you need to consider when your goal is to have the most influence and impact.
Know Who Your Audience Is
Amazon influencers don’t just post on Amazon, they promote themselves on a variety of social media channels (like Instagram, TikTok, Facebook and more). Take a look at who is following your brand on social media. Who’s engaging the most with your posts? Who are they following and engaging with? Getting to know your existing audience can help you gauge what kinds of partnerships might be worth pursuing and can help narrow down your search. You may find you already have Amazon influencers among your current followers and, if they fall within your niche, collaborating with them could be a good fit.
Hashtags are a great place to start when searching for influencers. They help social media users build communities, have conversations about specific topics and find users who have similar interests to engage with. If you want to find Amazon influencers who are already using your products, you can start by creating your own branded hashtags for others to use in their content. To find influencers who maybe aren’t yet familiar with or using your brand, look up popular hashtags that relate to your brand, industry and niche along with hashtags like #amazonfinds #amazoninfluencer, #amazonambassador and #amazonstyle to learn which ones are active on Amazon.
Once you’ve found the influencers you want to work with, your job is far from over. Next, you’ll need to pitch them, iron out collaboration and payment details, send them products, monitor and track the campaign, and more. If you’re looking to simplify the process of finding influencers and managing your campaign, Stratosphere can save you hours and take all of the grunt work off your plate.
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