eBay can bring your products in front of a large number of users, with over 183 million active customers in 2020. It’s also simple to become disoriented amid a sea of listings.
To bring your goods in front of the people who will buy them, you’ll need to use eBay SEO techniques that ensure your products appear in relevant search results.
Whether you’re thinking about starting an eBay store or already have one, you’ll need to figure out how to increase the number of people who see your product listings. We’ll walk you through the ins and outs of eBay SEO services to get you started.
What you need to know about SEO basics
Let’s review some basic SEO principles before diving into particular eBay SEO methods and tactics. Making a website or webpage to place well on search engines like Google and Yahoo improves a website’s ranking and traffic.
How to choose the most appropriate keywords for your eBay listing
Are you looking for a way to increase your eBay traffic? Finding the correct terms to add to your product pages seems to be the first step towards getting your listings to rank—and growing your eBay traffic. Any SEO approach must include keyword research, whether for Google, Bing, or eBay’s Cassini search engine.
1. Use eBay’s search bar as a starting point
If you’re stumped on how to improve eBay listings, start by typing your product name into eBay’s search bar and seeing what comes up. Consider what terms and phrases an eBay customer would type in if you were in their shoes. When you search for something, you should look at the similar search queries that appear. You’ll have a better notion of what keywords to include in your listing if you do this.
2. Make use of eBay’s keyword tools for SEO
Look into eBay Keyword research tools that indicate keyword search volume, competition level, and other important information. It would be best to evaluate when finding the proper terms to utilize in your listings to take your keyword research to the next level.
3. Make a list of the most popular eBay searches
This stage is beneficial if you’re still trying to figure out what to sell on eBay. Looking at the most popular eBay searches will show you what’s hot on the site and help you decide what to sell. Go to eBay’s Seller Hub to see the most popular searches, sales insights, and other information. Even if you already have products for sale, looking at top searches might provide insight into forthcoming trends and what search terms go well together.
Eight steps to success with eBay search engine optimization
1. Choose a seller name that accurately describes your store
While it’s unknown whether eBay Cassini takes a seller’s username into account when ranking them, it’s a good idea to use an eBay handle that’s connected to what you’re selling. It establishes trustworthiness and conveys the message.
2. Include a few keywords in your profile description
Make your bio as short as possible and as easy to read as possible. Because eBay has a 250-character limit, you must tell them what sets you distinct and why they should do business with you in as few words as possible. Incorporating keywords relating to your niche improves the relevancy of your store in search results.
3. Use a profile photo that reflects the company’s image
Make a profile image for yourself or your business that appropriately portrays you. If you’re utilizing a personal eBay account, you can use a photo or graphic for your profile image. If you’re utilizing an eBay business account, though, you should use a branded logo.
4. Establish a solid track record and reputation as a vendor
Your eBay rankings and track record can make or break your profile. Cassini utilizes ratings, reviews, customer disputes, and reactivity when evaluating seller performance. Customers will always know what they’re getting if you sell your products at reasonable costs and describe them as correctly as possible in your listings.
Make it a point to be helpful and kind to buyers and to answer swiftly. Following the procedures given above can assist you in achieving more favorable ratings and reviews, which will lead to higher eBay rankings and more consumers.
5. Include your main keyword in the headline
After you’ve completed your eBay keyword research: choose the focus keywords from your list and include them in the headline of your listing. Do not put many keywords in your titles, as this will make them difficult to read: you can add more keywords to your description.
We suggest using only one keyword in your title and saving the rest for your profile description and product listings.
6. In the description, choose keywords that are related
While including the main keyword in your product description is beneficial, doing it too often can result in a lengthy report that is difficult to understand. Instead, hunt for synonyms for your term and include them in your text. Using headings to break up the material is another approach to make your content simpler to read.
7. Keywords should account for about 5% to 7% of your description
The keyword density in your reports should be between 5% and 7%, according to eBay. In a 200-word product detail, you should use your key phrases and synonyms ten to fourteen times.
8. Use photos to show buyers a variety of perspectives on your merchandise
Make sure your product photographs are clear and display your stuff from various perspectives. You want your product photographs to highlight all of your products’ qualities so that customers know what they’re buying. The goal is to boost sales by boosting people’s confidence in their buying decisions.
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