Amazon Prime Day was first conducted in July 2015 to commemorate the company’s 20th anniversary, and it ran for a total of 24 hours. Throughout the years, the event has indeed been repeated year after year, providing a chance for Amazon to provide considerable discounts to the customers across all product lines on the e-commerce site.
Moreover, the updated versions of Amazon’s Prime Day are no longer limited to 24 hours but are instead available for 48 hours.
It is important to note, however, that certain flash sales are only available for a short period of time and should be taken advantage of as soon as possible. Additionally, there are pre-and post-Prime Day events.
Optimize Your Amazon Product Listings
First and foremost, you must improve your Amazon product listings so that they accurately represent the product rather than the deal. Every seller’s offer is consolidated onto an individual product description page on Amazon, which distinguishes it as a product-focused marketplace. If you are the brand owner, you have complete authority over that page. If you’re a reseller, the only thing you have control over is your offer.
The product detail page is exactly what it sounds like: it is all about the product’s specifics. Product detail pages should be directly connected to the product in question. Also, as a reminder, sellers are not permitted to include anything on their product descriptions pages that mentions Prime Day discounts, offers, or other promotions since doing so is a violation of Amazon’s Terms of Service.
Prepare ahead of time by evaluating your Amazon FBA (Fulfillment by Amazon) inventory. If you run out of stock, it will have a negative impact on your rankings and sales. As a result, organizing your inventory will save you from having to deal with unneeded hassles associated with inventory management. Furthermore, if you have a large inventory, Amazon believes that you are providing greater value to your consumers.
Electronics, clothes, appliances, and jewelry are just a few of the categories that had considerable growth in 2017. If you represent a brand or sell products in one of these categories, be sure you have adequate inventory to satisfy the expectations of your clients.
Don’t Go Crazy. Plan Ahead
With Prime Day approaching, it’s easy to lose sight of the big picture. When compared to other times of the year, the majority of Sellers and Vendors spend up to three times that much on advertising during Prime Day. Managing the costs of discounting items and advertising your Deals in relation to the income you require is essential. You should also factor in the cost of obtaining new clients while formulating your calculation. Despite the fact that you want to raise your ACoS objectives for Prime Day, you also want to make sure that they are high enough to accomplish but not so high that you wind up spending more on advertising than you earn.
What if you don’t have any items that qualify for Prime Day? Or did you miss the deadline for Lightning Deals, which was May 10th? It’s not an issue! Amazon Coupons are the solution to your problem. Using them is an excellent approach to get the attention of bargain-hunting shoppers. The coupons are set at a specific cash amount or % off, and the retailer provides the funds to cover the cost of the discount. Buyers may be so preoccupied with obtaining the best bargains that they overlook items that do not bear the Lightning Deal designation on their packaging. Coupons, on the other hand, identify each product with just an unmistakable discount label, ensuring that it is visible on every page and offering buyers a discount of their choosing at checkout. Typically, coupons are only valid for two days after they have been produced unless otherwise specified. Because of this, you should schedule a reminder for the beginning of July.
Create Product Bundles
Your major aim on Prime Day should be to increase your sales by moving as much product as possible off your shelves. Furthermore, buyers appreciate bundles when they have been efficiently organized together, making it more straightforward for them to purchase.
The most effective strategy is to build product packages that are complementary to one another. Examine Amazon reports to gain an understanding of how to properly bundle your items.
Optimize Your Product Images
Make certain that your product photos are optimized for conversion. You’ll notice if you look closely at the product photos of any popular product that the visuals are much more like magazine advertisements. It goes without saying that the initial image must be on a white backdrop, but all of the subsequent photographs should describe the most important elements.
It’s reasonable to assume that customers will first glance at photographs before reading the bullet points. Based on your findings, you should update your product photos. Consider using 360-degree photos and live streams in your Amazon product listings to make them more appealing to customers.
Sponsored Items advertising is cost-per-click (CPC) advertisements that may be used to promote a single product or a collection of products. Amazon creates the creative for Sponsored Products advertisements on your behalf. Also included is manually or automatically keyword selection (including negative keywords) to display your advertisement on related searches and items. While purchasing on Amazon, buyers are exposed to sponsored product advertisements. The ACoS and bid raising criteria for sponsored items are completely customizable.
Increase the amount of high-quality traffic that comes to your listings by utilizing your social media networks, such as Facebook, Instagram, and TikTok. To get the most out of it, you must begin at least two months before the event in order to maximize your results. Connect with influencers as well as take steps to increase your brand’s visibility on social media platforms. If you have a strong social media presence, you may be able to direct some of that traffic toward your listings. You may also draw attention to any special deals that you are running.
Request New Reviews
Reviewing your product or service is well-known for its ability to improve conversion rates. Having current evaluations, on the other hand, is nearly as crucial. Recent reviews give buyers the all-important social proof that other people are enamored with your product or service. In addition, consumers prefer to trust newer reviews more so than older reviews since they demonstrate the quality of your items at the time of the review.
If you haven’t already, now is a great opportunity to reach out to your most recent Amazon buyers and ask for feedback on your products. Most importantly, Amazon has made the process simpler than ever before, with a convenient “Request a Review” button that will instantly send a proposal to the buyer for a review of the item.
There are a variety of reasons why Prime Day has grown so popular. Walmart, Target, eBay, and Google are among the companies that stand to benefit from the shopping festival. Small and medium-sized enterprises (SMEs) have seen a large increase in their online sales as a result of this halo effect. Clearly, these retailing behemoths took full advantage of the impression of Amazon Prime Day and witnessed a significant increase in sales when compared to a typical business day in the United States. Businesses who choose multichannel selling will be able to increase their sales even more during this time period as a result of this. Furthermore, we can anticipate a significant increase in marketing, live events, and content curation spending in the coming year as well. As a result of all of these factors coming together, e-commerce businesses will have a tremendous advantage on Amazon Prime Day.
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