9 Mistakes Amazon Sellers Can’t Afford in 2022
Amazon Business has a lot of potential in the B2B eCommerce sector. According to a survey report from 2020, 40 percent of B2B buyers stated they intended to purchase on the marketplace in the future. Using Amazon marketplaces as a starting point for purchases was expected, while only 28 per cent of the U.K. buyers reported having done the same.
Newbie Amazon sellers and FBA wholesale sellers make a few mistakes throughout their selling journeys. However, some Amazon FBA seller mistakes don’t impact their business and sales, while others cost a seller huge money loss or even your business sometimes.
However, if you’re a beginner Amazon seller, there are a few mistakes that you will make without realizing how they happened in the first place. There are many requirements, and Amazon put them in place because the customer experience inspires everything they do.
Through this blog we have shared the most common mistakes Amazon sellers can’t afford in the Amazon Marketplace.
1. List Correct Price and Inventory Quantities
A seller must list the correct price and inventory quantities on Amazon because the prices and inventory quantities are nearly instantly as soon as everything is updated on Amazon. If a seller doesn’t have a product list and zero inventory, update the correct information on the product page, don’t misguide the customer.
Make sure you use an actual price and inventory level on every new product listing. Keep updating price and quantity.
2. Items Do Not Match Product Listings
An Amazon seller is solely responsible for delivering the products, as shown in the image. Most sellers add “almost” words in the product description, which leaves a wrong impression on the customer. A seller must ensure that the product listed on the product page is exactly what you sell. If a customer buys a product that doesn’t match the image description, Amazon can suspend your account on the customer’s complaint. Also, even if an item fits an actual U.P.C. or part number, the seller still needs to confirm that the original listing doesn’t contain insufficient data.
3. Expensive Shipping Cost
The reason why consumers prefer online shopping is because of the exemption from M.R.P. But the seller fails to understand this simple reason and charges expensive shipping. Nothing turns off an online buyer other than overpriced shipping. Being a seller, you must remember your Buy Box share and Amazon selling status put your faith in reviews. However, those are for your online store and products. Costly shipping will lead to profits, but it will negatively influence your Amazon sales rank.
4. Use Amazon P.P.C.
Amazon Pay-Per-Click (P.P.C.) is an effective advertisement system for Amazon’s built-in advertising system. If you are concerned about whether it is free or paid, well, there is a cost that you need to pay to avail of its benefit. On the other hand, spending this small cost ensures that your product is placed rightly and in front of customers.
As more customers find the product, the search result means more sales opportunities. In addition, if you create a sponsored product listing and make a sale, that’s Amazon’s algorithm indicating that your product is one of the most preferred choices among the buyers and want to purchase. That helps your product’s organic ranking.
5. Poor optimization
An eCommerce website is just like a department store, but a virtual one. No customers wish to enter a messy and disorganized departmental store that wastes time locating the product he is looking for. Not only will this impact sales, but it also would affect the online shopping experience of the buyers. So before you do anything, organize Amazon product listings.
Because many sellers miss product listing and an advertisement for the product, this can be assured that product listing is as perfect as possible. This process entails using professional product photographs, SEO-optimized titles, detailed descriptions, and competitive pricing.
6. Getting Upset With Customers
Seldom Amazon customers are unreasonable with their demands which leads to unwanted disputes. Being an Amazon seller, you are pledged to help an overly needy or angry person more than once when selling on Amazon. But all we want from you is to avoid getting into any arguments with these customers at all costs.
Try your best to lessen any issues or disagreements with your Amazon customers. Remember, Amazon buyers are habitual to getting treated exceptionally well by Amazon; think about Amazon’s A-Z guarantee.
7. Adding Promotional Text in Images
A most common seller these days to add promotional text on images which violates Amazon policy. If you are a new seller and trying to develop ideas to increase product visibility, don’t fall into the trap of adding promotional text on images.
Stay far away from any advertising message or product information that is Amazon’s policy violation. Avoid messaging involving “Sale,” “Free Shipping,” or a similar promotional text.
8. Competing against Amazon
If your products have dwelled in a direct flight with Amazon Retail, don’t expect to get sales or sales at profitable levels because Amazon Retail examines its ability to get the competitive deal at an unprofitable sales margin.
Before purchasing a single unit of inventory, check whether Amazon Retail sells the items now or not. You can also use various online free tools to determine if Amazon Retail has recently offered the product but maybe currently out of stock.
9. Ignore the competition
Ensure that when you do product research on Amazon, learn about the number of competitors in your niche. You can also focus on the number of reviews in doing so. If the first ten sellers in your product search results have 100 plus reviews, the product is too competitive.
This list has many mistakes made by Amazon FBA wholesale sellers., but there’s no deficit of missteps or mistakes sellers make when starting a new business.
But don’t let that stress you out, though! Work on your plan and let things work for you.
We wish you good luck!