Step-by-Step Guide to Navigate your Sales Dashboard on Seller Central

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Initially, Amazon Seller Central may seem to be an uncomplicated and straightforward platform but it is not. 

When it comes to being a successful seller, keeping track of your primary product data frequently is essential. 

 It is possible to discover the best and worst-performing things using business analytics data and evaluate the relevancy of your marketing and advertising efforts and decide how to alter them to get the desired result. It is also possible to monitor customer behaviour to enhance conversions.

Beyond that, you’ll need to keep a watch on a variety of metrics, such as inventory management data, payment status, and tax status. Amazon offers a range of tools to aid proactive Amazon sellers in keeping track of and analyzing the data of their shops, brands, and product listings on the Amazon marketplace. Amazon seller reports are one of the many features available in your Seller Central account. With third-party Amazon seller solutions, you can keep an eye on some of the factors that are not included in Amazon’s reporting.

All these minuscule details make the sales dashboard of Amazon sellers difficult. That’s why we have decided to compile Step-by-Step Guide to Navigate your Sales Dashboard on Seller Central.

How to set up your Amazon Seller Central account and have it running smoothly?

Making an Amazon seller account is exactly as simple as creating an Amazon buying account on the site.

Here is how to get started with simply a few clicks, and the slideshow below will walk you through each step of the process in detail. Before you begin, make a list of all of the information you will need.

When registering, you will be required to complete the following steps:

  • Decide on a strategy.
  • Purchase and sale agreement between a seller and a buyer
  • Details about the vendor are provided.
  • Deposit / Billing / Payment

Following the linking of your accounts, you will be able to take advantage of Single Sign-on.

You will be able to perform the following tasks with the help of this new feature

When logging onto any Seller Central account, you may use any set of account credentials. Previously, you had to create a separate Seller Central account for each email address and password combination you used. You will log in to Seller Central accounts using any email and password combination that you currently have.

You will be able to access all of your marketplaces from a single page. Using the marketplace switcher, you may now go between any of your marketplaces, even those from other locations where your accounts are linked.

A bird’s-eye view of your whole organization will be provided. With the Sell Globally dashboard, you can see all of your sales, orders, and buyer communications from all of your international markets in one place, making it simpler to manage your company’s operations.

Is there a specific location where you look for your sales dashboard?

After you’ve logged in to your Seller Central account, go down to the Sales Summary section on the right side of the page. Select the “View more of your sales data” under the drop-down menu that you will find below the  “View more of your sales data.”

On the HOMEPAGE of your SALES DASHBOARD, there are three important features to note. When you first log on to your sales dashboard, you should be aware of three major components that are displayed:

1 . Take notice of the menu bar that appears on the left-hand side of the page

This menu bar will be explained in further detail later, but for now, know that all of our sales data will be accessible via the Business Reports section of the menu bar.

Second, you’ll notice that you’re immediately provided with a brief Sales Snapshot that’s right in front of you. You will be able to see all of your orders for the day, as well as how many goods were sold and how much money you earned on that particular day.

2. Use sales report menu in actual business

Using the drop-down menu on the left, you may access a range of sales statistics. When attempting to discriminate between the several report options available, it’s easy to get overwhelmed, but it’s not as tough as it seems.

The information in this report is mainly concerned with your sales and page traffic. You may, however, customize the data that appears on any of these report pages to your specific needs. A customizable box for Columns will appear when your cursor hovers over the right-hand side of the display screen.

Choose or deselect the data columns you desire to see, and your report will reload and update quickly to reflect your selection.

By default, the graph at the top of my website displays my “Page Views” over the last 30 days, but you may alter it to show other data or other periods if you want.

3. Take the data from your report and store it online

You may download your statistics in a doggy bag by clicking on the “Download” button located above the left-hand corner of the data table and selecting “CSV.”

Obtaining Information via Amazon Seller Central

If you sell on Amazon, you’re probably well aware that getting all of the Amazon Seller Central data you’ll need to get a complete picture of your business may be challenging (and often impossible), especially if you’re a large brand with global distribution. We’ve all been in your position.

Because we want to make the seemingly impossible, we’ve created a tutorial that teaches you how to gather your Amazon seller data while also explaining the many Amazon quirks you need to be aware of to build a reliable data reporting system.

Final words

Some Amazon merchants’ Seller Central accounts may be restricted to displaying a daily sales number and providing a feedback site for their customers to offer comments. On the other hand, Seller Central may give you some valuable tools for quickly creating meaningful data about your firm.

On your sales monitor, you should hopefully observe that the bark is worse than the bite. If you stare that dashboard in the eyes, you may say something like, “Down, boy!” Afterwards, if you’ve shown your authority, you’ll be able to teach it some new talents and get a new friend.

With this introductory lesson to your sales dashboard, you’re well on your way to being an experienced Seller Central navigator. That ability will set you apart from other sellers who are just “hoping” their way to the top. So make use of this incredible resource, assemble your data, review your reports, and confidently plan your future.


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