A reverse ASIN lookup is a great way to increase the number of visitors to your product pages, improve your chances of appearing in Amazon Recommendations and Search, and earn more profits. It is also possible to spy on your competitors’ keyword rankings to make your PPC campaign more effective. However, you must take note that using such a tool is not free. It costs money and requires some knowledge. Listed below are some of the benefits of using reverse ASIN lookup.
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Reverse ASIN lookup is one of the most effective ways to discover the most popular items on Amazon. It can be used in conjunction with detailed keyword research to uncover the keywords your competitors are using to rank for. For example, if you’re a book niche researcher, you can use a tool such as Book Bolt to do keyword research. You can use this to generate a list of keywords that are competitive for your niche, and then conduct a reverse ASIN lookup of each competitor’s ASIN to discover the ones that are not. If you’re not able to rank for any of these keywords, then you can choose a keyword with a low competition and target it.
In addition to using a reverse ASIN lookup tool to gain competitive intelligence, you can also use it to identify product variations and search terms. The tools you purchase through the tool let you analyze competitors’ keywords and backend copy. You can see how well each product is performing on Amazon by looking at similar products. If you’re not sure about a particular product’s keyword position, you can also use a tool like Keywords on Fire to find out its exact keyword ranking and discover what keywords your competitors are using.