So you’ve heard about how profitable eCommerce can be and want to give it a shot. You’re well aware that you must sell. But where do you start, and how do you get started?
Since its inception in 1995, eBay has grown to be amongst the most prominent online marketplaces for merchants to market and sell their wares. It is unquestionably an appealing and worthwhile eCommerce endeavor. However, before you jump into the platform, you should familiarize yourself with specific eBay data and information that will assist you in developing the ideal eBay approach for your eCommerce store.
This necessitates a thorough grasp of everything, including eBay users, the most popular markets, and the most popular product categories. This article will go through the top ten eBay statistics you should be aware of in 2022.
1. The total number of eBay users
One of the first eBay data that sellers should be aware of is the number of users who use the site. There are 187 million eBay users globally as of Q1 2022. This represents a 1.08% increase compared to the previous quarter and a 7.47% increase from a year earlier (eBay, 2022). Part of the firm’s quarterly growth can be attributed to its continuous SEO efforts in critical areas. More precisely, the number of regular buyers in the trading card category increased by two, while new buyers for shoes who found the site through SEO increased by three.
2. eBay App Usage and Downloads
The eBay application is accessible 476 million times globally, and the app is top-rated in the United States. According to eBay statistics, the eBay app is used by over three out of ten (34.9%) US mobile users, with about 66 million monthly app users (Statista, 2019). This places the eBay app in third place among US shoppers, behind e-commerce behemoth Amazon and Walmart’s mobile apps, which are utilized by 80 % and 43.8 % of US mobile users, respectively.
3. eBay’s Best-Selling Product Categories
With 16.4% of all things sold on eBay fitting into this category, “Electronics & Accessories” is the most popular product category. Not astonishingly, this corresponds to the majority of eBay users’ searches. If you’re looking to sell electrical goods and accessories, Bluetooth-related items are a fantastic place to start. Bluetooth is included in five of the top 12 most-sold electronic devices on eBay this year.
4. The quantity of eBay listings
Another eBay fact that may influence your choice on how and what to sell is that there are 1.7 billion listings on the site. That’s well over nine times the number of eBay buyers, implying that many things compete for 187 million buyers’ attention! Expect all sellers to desire a piece of eBay’s top-selling goods category, electronics, and accessories. Without question, sales competition is fierce. Thus you must be willing to go above and beyond when it comes to maximizing your product listings. Including appropriate keywords in your product descriptions will help your items rank better on eBay’s search engine result pages.
5. eBay Promoted Listings
With 1.3 billion eBay listings, it’s no surprise that some online sellers prefer to spend a bit extra on marketing to ensure their listings stand out from the clutter and reach users. Currently, eBay’s “promoted listings” feature is used by over 940,000 sellers on over 250 million listings (eBay, 2019). This aids merchants in increasing the visibility of their listings and, as a result, sales.
6. Free Shipping on eBay
If you want to expand your eBay enterprise even further, consider providing free shipping. 71& of all eBay orders have been transported for free (eBay, 2019). This is an added incentive, according to eBay, that tends to bring more buyers and enhance exposure by having listings appear higher in search results. However, while free delivery may be an appealing option for purchasers, you may want to think about it a little more as a seller.
7. New or Used eBay Listings
80% of all items sold on eBay are brand new (PR Newswire, 2018). Used things, on the other hand, exceed new items in terms of bought rate. More than half of all used products listed on eBay are sold, compared to only one-third of all new items. Whether you’re selling new or old things, make sure to accurately and appropriately describe their state, or you risk violating eBay’s selling practices guideline.
8. Distribution of eBay Sellers
If the above eBay data aren’t enough to persuade you of the online marketplace’s prominence in the United States, consider the following: Nearly one-third of all eBay sellers (28 &) are based in the United States (Statista, 2019). Out of the 25 million eBay sellers worldwide, seven million are from the United States. The second-largest group of eBay sellers is found across the Atlantic in the United Kingdom, accounting for 25% of all eBay vendors. This means that these two countries account for more than half of all eBay sellers worldwide.
You now have a greater understanding of eBay consumers’ interests and some features of eBay listings, thanks to the eBay mentioned above data. With that, you can get your eBay approach up and running to give your rivals a run for their money or to get a good start on those who have yet to understand eBay’s e-commerce prospects. While you’re at it, take a look at the finest dropshipping products to sell this fall for some inspiration!
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