Amazon has around 1.9 million sellers worldwide, hence the competition is huge to gain the attention of buyers.
Unquestionably, Social Media is a powerful tool that can be employed for various purposes by Amazon sellers. It can just not be used for interactions but also as an effective platform to attract potential customers to sell goods and services. Social Networking platforms are the promising way for selling your product and services, where the customer is guided through every stage from creating awareness, establishing the relationship and completing the sale
Keeping the potential of social media in mind, Amazon launched the Amazon influencer program which could be a boon for new and old sellers looking to attract potential customers.
In this blog, we will discuss how sellers can leverage the Amazon influencer program in 2022.
Let’s get started.
Influencers on social media are those individuals who can influence the followers to invest in some product. Social media influencer who is active and has a significant following on YouTube, Instagram, Twitter or Facebook.
Sellers can indulge with the influencers to boost their sales at far lesser cost and more success.
Here are few top-notch ways which can be undertaken by the sellers to get the best of the Amazon influencer program
1. Engage with influencers social media account and figure out what their followers read or watch when they want to buy things. Brands can contact their target customers in a more organic and momentous path.
2. Proactively engage with the influencer and share their content. This suggests that influencers can be an incredible support to eCommerce brands that want to improve their reach and gain amazon sales profit.
3. After you have engaged with the influencer for some time reach out to them with the proposal to promote your product
4. Build the relationship with an influencer by offering the followers a discount and special deal for influencers to promote your product
Tips when zeroing down on Amazon influencers
●Working with influencers can be expensive and a bigger influencer account might not exactly drive more sales. Engage initially with niche influencers and that influencers with lesser followers. It is generally observed that influencers with a lesser following have more engagement than an influencer with a higher fan following.
●Find an influencer who is more trusted by the followers and pitch your product to them accordingly. Influencers have a reputation at stake and hence if they agree to promote your product the likelihood of your sales going up is extremely high.
●Track the social media activity of Influencer and check the engagement and reach of content over 3 months. If the influencer has been progressively gaining more engagement, engage with them.
●Engage with the influencer who specifically promotes the kind of products that you are selling over the influencer who sells a wider variety of products
The bottom line
The influencer program of Amazon will allow a seller to get an edge over the competition. There would be an exclusive page to showcase your product. You can then team up with influencers to promote the URL making it easier for their followers
All influencers can be part of the Amazon influencer program, which means you as the seller have a vast opportunity to promote your products.
If you as the seller have formed a social media following you can become an influencer as well and earn a commission for the sale of your products. This is an extraordinary way to drive traffic to Amazon and also gain profit without spending money on advertisement.
Having an intelligent software tool—Asinwiser—for online sellers will assist you to run your business in the right direction. Asinwiser.com is an excellent solution that will help you to target your potential audience with its all-in-one features such as brand story, product research, competitor research, profitability calculator, fba calculator and so on.