Amazon sellers could efficiently run their business on this platform only if they have a seller account. However, what if you receive an email regarding account suspension? Of course, it could lead to frustration and risk to your online business on Amazon.
Therefore, in this article, you will learn the top 5 reasons that you should avoid to protect your account and business.
About Account Suspension
Amazon has millions of sellers around the globe. However, it is important for sellers to run their business by following Amazon’s rules and guidelines. Here is the list of things that you need to keep in mind:
●You can no longer sell on Amazon if you have been banned. As a platform seller, this is the worst thing that can happen to you. Amazon will no longer acknowledge the email, no matter how many times you send it.
●If your account has been suspended, there is still a chance that it will be reinstated. You have the option to file an appeal, so make sure you have a good strategy in place.
●Your appeal has been denied by Amazon. You do, however, have the option to resubmit it.
Even if your status has been suspended, you can still sell in the marketplace. Note that whatever actions you take will have an impact on the future of your business on the Amazon platform. As a result, a precise plan of action is required.
Account Suspension Reasons
It is highly crucial to follow Amazon rules and guidelines to run your business smoothly on the Amazon platform. However, if you violate any guidelines, then you may have to face account suspension. Here is the list of possible reasons that could lead to account suspension:
1. Copyright Violation
It is a form of intellectual property dispute when an Amazon seller uses someone else’s text or video without their permission. Moreover, this issue is hard to resolve because you have to speak to the right owner and convince them to withdraw their claim.
2. Avoiding claims of intellectual property
An intellectual property claim is a claim made by a rights owner against an Amazon seller for infringement. In addition, Amazon alerts the Amazon seller about the dispute and asks them to address this issue. If an Amazon seller decides to disregard these reminders, then they have to face account suspension. It would stay suspended until it gets addressed and resolved.
3. Selling Restricted or Prohibited Items
Amazon is strictly against the selling of restricted or prohibited items. However, if Amazon finds that you are selling prohibited products, then they will contact you. Further, they will provide you with a warning to stop these activities. In case, you tend to ignore it, then your account may lead to suspension.
4. Poor performance and unfavorable feedback
Amazon just wants the best for its customers. However, if you choose to sell low or poor quality products to customers, then you have to face some serious consequences. It may further lead to your account suspension. Moreover, Amazon expects you to sell quality products online and to satisfy customers with their services. In case you receive negative or bad feedback or reviews from customers, you may land in big trouble.
5. Using Multiple seller accounts
According to Amazon’s Prohibited Seller Activities Page, “Maintaining and Operating numerous Seller Central accounts is prohibited.” However, you can still request an exception in this policy. It could be asked only if you have a legitimate business that is required for a second account. As some sellers need multiple accounts to run their business. Therefore, if you want to use several or multiple accounts, then it would be better to notify Amazon and go with the guidelines book.
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