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Understand Amazon Best Seller Badge Before You Regret

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Amazon’s bestseller badge is one of the most critical factors that can either make or break your business.

Amazon’s bestseller badge is literally what every Amazon seller requires. Having the Amazon bestseller badge reveals to consumers that the product is very inquired about and can be trusted.

However, with the increase in competition among sellers and possibly hundreds or thousands of competing products, it is incredibly challenging to get an Amazon bestseller badge. Through this article, we will help you understand everything about the Amazon seller badge.

What is an Amazon seller badge?

The Amazon bestseller badge is presented to the best performer among any product over some time.  Amazon gives this badge to 100 Best Sellers for any specific category. This is an orange ribbon on the top-left corner of a product image on a search results page or right under the star ratings and beside the category on the product page itself. However, the status is updated hourly to reflect every product sold recently and historical sales data. 

Is the best seller badge worth it?

Indeed, this question is worth asking from a broader perspective. A best seller badge appears like a good idea initially, but how valuable is it?

Amazon seller badge isn’t that important. Therefore, this badge may not always increase your sales. Instead, Amazon’s seller badge improves your brand’s image. It also explains that your struggles are bearing fruit. In other words, if you are already doing everything you require to do to improve your performance, the badge. 

How to get an Amazon seller badge?

The Amazon Best Seller badge is based not only on sales and product rank, reviews, or ratings but it is updated hourly and can change within the following hours. That’s why it is so significant to make sure your product listing steadily escalates through the bestseller list. The seller can earn badges by creating helpful content on Amazon.   

 If your products aren’t the most appropriate or relevant categories, consumers will have a hard time searching for them. If buyers can’t find products quickly, then the possibility of them buying them is minimal. Moreover, if they can’t buy products, you can’t gather adequate sales to get the Best Seller Badge. This can be easily avoided by examining to make sure your product is tracked to the correct category.

The best technique to make sure your consumers can find your product, and this in return will help you grow your Amazon’s sales. The best way to achieve this is by using relevant keywords. It is one of the several robust foundational methods you can employ to get more searches, traffic, and sales, with the last one being crucial to making it on the Bestseller List. To get there, focus your attention on keyword research to start as obvious trails to your products.

Although this Amazon eCommerce solution might help increase sales for a time and possibly trick Amazon’s A9 algorithm.

Amazon Best Seller Badge 3Cs: Competition, Calculation, and Category

By now, all sellers understand that being 1P wholesale merchants that sell huge quantities straight to Amazon will help them sell more – and at a faster rate. Amazon can sell to customers at affordable prices because of its vendors. If you use FBA, you can sell tonnes as a 3P brand-registered seller.

Essentially, Amazon rewards sellers that do everything they can to make doing business on Amazon easier and more successful. In our new tutorial, How to Sell on Amazon, you can learn everything you need to know about how to move the gears of the Amazon flywheel. To put it another way, if you scratch Amazon’s back, they will scratch yours.

You’re in good shape if you’re a 1P wholesale dealer or a 3P brand-registered seller with FBA. Now you must think about the three Cs of successful selling: competition, calculation, and category.

 

C1: Competition

You’ll be able to compete if your numbers (prices, account health, shipment speed, ratings, and so on) are in good shape and your Amazon listings are optimized. Lower prices, “Sold by Amazon” or “Fulfilled by Amazon,” and “Sold by Amazon” or “Fulfilled by Amazon” are all positive signals for purchasers, increasing your chances of winning the Buy Box and ranking higher in search results.

But keep in mind that there is one merchant with whom you will never be able to compete and win: Amazon.

If Amazon sells a private label product, it will be labeled as “Amazon’s Choice” in the category. It will almost surely be low-cost, and Amazon will almost certainly fulfill it.

Amazon Best Seller Badge Means Amazon’s Choice + low pricing + FBA.

In a category where Amazon’s items have the trinity of low prices, FBA, and Amazon’s selection, you can’t win.

If Amazon does not own the category (as it does in many), hard work can earn good ranks and even (gasp) the bestseller label.

Congratulations if you win the badge! The best-sellers are updated hourly, so pay attention (and maybe grab a screenshot). When another product in the category outsells yours, the badge is removed, and another product in the category outsells yours.

To put it another way, you can have a top seller badge for an hour and then lose it without even realizing it. And once the emblem has vanished, it has vanished forever. Unless your product reclaims the lead from the beginning. “Once was a Best Seller” does not have a badge.

So there’s acquiring it and retaining it, which are two completely distinct things, much like getting and maintaining the Buy Box.

C2: Calculation

The criteria for identifying a best seller on Amazon is based on sales, but what exactly does that imply?

Amazon is quite strong at forecasting, and it is improving all the time. The top seller is determined using previous sales (the length of that history is not indicated), as well as forecast elements.

Amazon is quite good at analyzing the lengths of sales periods. They aren’t completely historical (all sales since the beginning), nor are they so brief that they are based on the hour. If they were just based on sales within that hour, product releases with low-cost, new items would experience unrealistic surges.

The Amazon Best Seller badge is awarded solely based on sales. The best sellers on Amazon are the things that sell the most in a given category.

Product reviews and seller feedback, on the other hand, will not directly propel you to the top of the search results. Of course, product reviews are indirectly tied to sales; if you don’t have good product reviews (or even worse, no reviews at all), your sales will suffer.

This is Amazon’s website. You can raise the volume and accelerate velocity as a seller by running a large sale or promotion, actively promoting Amazon Sponsored Advertising, and so on, but you won’t be able to fool Amazon’s algorithm. Stop crunching numbers since it isn’t ethical, sustainable, or without consequences. Maintain your composure and play the game as Amazon intended.

If you are an online Amazon seller, then you must have an intelligent tool that will guide your business towards success by targeting the brand story, right keyword, products research, analyzing competitors, fba calculator and so much more. Get your ticket to success today!

AsinwiserC3: Category

Having the best seller in “Books” has significantly more prestige, placement, and sales power than having the best seller in “Industrial & Scientific Lab Autoradiography Supplies.” Clearly, “Book” has stiffer competition than “Industrial & Scientific Lab Autoradiography Supplies.”

It’s infinitely easier to achieve best-seller status in a small-niche super-specific subcategory like “Cat Leashes” than it is in a larger subcategory like “Cat Collars, Harnesses & Leashes,” or the even larger category “Cats,” or the vastly larger (and infinitely more competitive) category of “Pet Supplies.”

So, in this case (as in other product listings), if you’re selling a cat leash and want to reach the top of the best-seller list, you should list your item in “Cat Leashes.” The most-targeted category is “Cat Leashes,” because customers shopping for cat leashes who land here are more likely to convert than other visitors. “Cat Leashes” is also the category with the fewest entries.

You should also place your product in more generic categories so that it may be found more quickly by someone browsing through the category tree at a higher level (rather, the category tree).

Because most buyers don’t browse by category and instead search by keyword, vendors need to get specific with their categories. Get as specific as possible if you want to become a best-seller, but not necessarily if you want to be found by browsers. So, in this case (as in other product listings), if you’re selling a cat leash and want to reach the top of the best-seller list, you should list your item in “Cat Leashes.” The most-targeted category is “Cat Leashes,” because customers shopping for cat leashes who land here are more likely to convert than other visitors. “Cat Leashes” is also the category with the fewest entries.

You should also place your product in more generic categories so that it may be found more quickly by someone browsing through the category tree at a higher level (rather, the category tree).

Because most buyers don’t browse by category and instead search by keyword, vendors need to get specific with their categories. Get as specific as possible if you want to become a best-seller, but not necessarily if you want to be found by browsers.

Is the Amazon Best Seller Badge still relevant?

The Amazon Best Seller emblem has undeniable aesthetic appeal and credibility with shoppers. It’s an even more sought pledge now that it appears in search results as well as information pages. The Amazon Best Seller badge, on the other hand, can only be worn for one hour, thus it may appeal more to seller ego than to customers.

Shiny objects should not be used as a distraction. You’re not a raccoon; instead, you’re an Amazon vendor seeking to make a profit. Work on the aspects of your product that will make it a legitimate, long-term best seller in its category. Don’t worry about getting the badge or keeping it. When you are truly #1, this will happen.

Focus on keyword and listing optimization, as well as search engine ranking.

Concentrate on marketing and conversion.

Concentrate on customers who know what they want and choose your product because it best satisfies their needs and desires.

Customer service and communication should be prioritized.

Keep your sights set on the real prize: sales, rankings, ratings, brand awareness, and customer happiness and loyalty. It’s great if the badge follows, but it’s not the most important thing.

5 tips to get Amazon Bestseller Badge

The Amazon #1 Best Seller badge icon indicates that a product has the most sales in that category. The A9 algorithm, developed by Amazon, determines how products are ranked in search results. The best-seller status on Amazon is updated hourly by Amazon’s algorithm.

The exact measures used to bestow the Best Seller badge aren’t disclosed by Amazon, but it’s evident that sales history and sales velocity are important considerations. To rank products inside categories and subcategories, Amazon’s algorithm looks at overall sales history.

It’s also worth noting that the difficulty of becoming a #1 Best Seller differs based on the category in which your product is listed. There are roughly 100 Best Seller badges split across subcategories into most categories.

The competition in categories like “Toys and Games” and “Electronics” is fierce. It’s quite difficult to maintain a #1 Best Seller ranking in one of these categories constantly.

As previously stated, winning the Amazon Best Seller badge is all about sales. You must be able to maintain high sales levels over time to become an Amazon Best Seller.

Let’s look at a few strategies for increasing and maintaining long-term revenue.

Make A Targeted Categorization Of Your Product

Consider Amazon categories to be aisles at a physical store. Nobody looking for milk would ever come across a gallon of milk in a grocery store’s hardware department.

Amazon categories and subcategories are the same way. If you place your goods in the incorrect category, buyers may never find them.

Here are a few men’s sports shoe category alternatives (Amazon calls these “browse nodes”):

Clothing, Shoes & Jewelry > Men > Shoes > Athletic > Running > Road Running > Browse node 1: Clothing, Shoes & Jewelry > Men > Shoes > Athletic > Running > Road Running

Node 2: Men’s Clothing, Shoes, and Jewelry > Shoes

Although both of these browse nodes are theoretically valid for your shoes, earning the Amazon Best Seller badge on the second browse node will be practically hard.

The “Shoes” subcategory is simply too broad and competitive.

You’ll have less competition if you list your shoes under the first browse node. It also implies that your categorization is more focused, ensuring that the proper customers find your shoes.

Create an Optimized Listing

Conduct rigorous Amazon keyword research before creating your product listing so you know exactly what search phrases customers use when looking for your goods.

●Write an interesting product title, description, and bullet points using those keywords

On Amazon, images are also quite essential. Paying a skilled graphic designer to assist you in creating beautiful graphics is always a wise investment, in my opinion.

Additionally, if you use Brand Registry, adding A+ material to your listing can help you sell more.

●Maintain a competitive pricing strategy

Maintain an eye on your competitors and keep your prices low. You don’t have to sell at the lowest price, but you must keep within a reasonable pricing range for customers.

If your product is more expensive than those of your competitors, be sure to explain why in your listing.

More sales are attracted by low prices, which improves your rating. This will increase your chances of becoming an Amazon Best Seller in the long run.

●Use promotions to boost sales velocity

Promotions are an excellent strategy to increase sales velocity and fast achieve #1 Best Seller status.

Coupons and lightning offers are two examples of Amazon promotions that, when properly handled, have been shown to enhance sales.

●Create an Amazon marketing strategy

Pay-per-click marketing campaigns on Amazon are an excellent strategy to increase sales. You can target keywords and even competing products with pay-per-click ad campaigns, which can be done automatically or manually.

Instead of turning these ads on and off, it’s essential to establish an overarching Amazon advertising strategy. When you do, you’ll get the best outcomes.

Conclusion

When a seller employs these strategies and does not get the Best Seller badge, do not give up. If these policies are regularly revised, you will get what involves the most: increased sales, brand recognition, and raised product rank.  

Good luck!

 

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