Amazon Brand Registry is used by over 100,000 brands around the world; will yours be one of them? Amazon Brand Registry gives you control over your products sold on Amazon, which is beneficial to business owners like you. Are you interested in learning more about the advantages of the Amazon Brand Registry for your company? Continue reading!
Keep other sellers out of your product listings.
Do you have concerns about a third-party seller changing your product listings? While this is an option, you don’t want to go through the effort of contacting an Amazon person to resolve the problem. Brand Registry, on the other hand, provides you with additional security against other vendors. You not only gain control over how your product information displays, but you also gain control over how your products are promoted. Additionally, Amazon Brand Registry helps your business by limiting the risk of complications arising from other sellers changing information about your brand and products. The data from the registered brand is always prioritized by the algorithm.
That implies the information provided by your firm takes precedence.
As an advertiser, Amazon also ensures your safety. Brand Registry gathers all of the data about your brand to provide predictive protections that check the legality of an ad that bears your trademark. Let’s say a merchant sells a generic charging cable for Apple devices, but the listing includes Apple’s emblem, giving the impression that the product is manufactured by Apple. Apple is protected by Brand Registry, which will fight to get this entry removed.
Other Amazon Brand Registry product protection features include:
When you need a little extra peace of mind, Brand Registry can give you the assurance you need to know that your brand is always legitimately marketed and that you are in charge. Plus, Amazon Brand Registry helps protect the value of your brand. If you have other sellers fraudulently using your brand name to promote their low-quality product, it can result in severe backlash from shoppers that purchase this product, not realizing it’s a knockoff. Furthermore, Amazon Brand Registry aids in the protection of your brand’s value. If other sellers are exploiting your brand name to market a low-quality product, you may face harsh criticism from customers who buy the goods without realizing it is a copycat.
Get proactive reporting and searching tools.
You know how important it is to have access to valuable information while creating a digital marketing strategy. Fortunately, Brand Registry provides search and reporting capabilities to help you keep track of and manage your Amazon brand. You won’t have to look hard to figure out when an infringement issue arises, for example. Because Amazon simplifies the monitoring process, you may use their search capabilities to find out exactly when a problem occurs. You can also utilize Amazon Brand Registry’s image search to see if your logo appears on another Amazon listing.
Use mass Amazon Standard Identification Number (ASIN) searches to see whether another listing is also infringing on your content. Finally, Brand Registry’s tools make it simple for your team to defend your brand. You can detect infringement issues quickly, reducing the risk of damage to your brand and Amazon sales. When you discover that another user is incorrectly displaying or using your branded material, trademark, or corporate information, use Brand Registry’s procedures to report the problem. Amazon will handle the rest once you’ve submitted your report.
Increase the number of ad possibilities available to you.
Sponsored Brands are unlocked, which is another advantage of the Amazon Brand Registry. Your company can promote up to three goods with this ad format. Sponsored Brands also include your logo and brand name, which can aid with brand recognition. Even better, Sponsored Brands appear above Sponsored Products at the top of search results. Our organization can design a full ad campaign with this additional advertising option. The best news is that Amazon Brand Registry approval times are typically less than 24 hours, which means you can start using Sponsored Brands sooner rather than later.
Control the image of your company.
You acquire control of your Amazon product detail pages when you use Amazon Brand Registry. Your team can receive rapid updates for each listing that incorporates your company’s brand. When a customer looks at a product listing, they see your content, not that of a third-party vendor. Resellers of your items or copycat versions of your products could get control of a product detail page if you don’t use Amazon Brand Registry. This power shift could lead to alterations that misrepresent your brand, harming your company’s public image.
Fortunately, one of the advantages of Amazon Brand Registry is that you have complete control over your branding activities, so you don’t have to worry about someone else damaging your Amazon reputation. Do you want to have complete control over your Amazon product pages and be able to make changes as needed to ensure that the information appropriately portrays your brand? You can with Amazon Brand Registry! One of the most valuable benefits of this program is the assurance that your branding is precise and consistent with your corporate goals and shopper expectations when you sell your business and items.
When it comes to marketing and advertising on Amazon, you must stay current on the most recent trends and methods on the world’s largest eCommerce platform.