Undoubtedly the Amazon ecosystem seems to be relatively easy: sellers provide things for sale on the worldwide e-commerce platform to customers all over the globe. There is much more to it than simply vendors, and customers to take into consideration. In Amazon, Amazon aggregator firms are only one of many more pieces of the jigsaw that are quickly becoming essential players not just in the Amazon universe but also in the broader e-commerce market.
What is an Amazon Aggregator, and how does it work?
Amazon aggregator is a company that purchases various Amazon brands with the express intention of bringing them all under one roof.
Consider the following scenario: there are three distinct Amazon brands: one that sells tents, one that sells sleeping bags, and one that offers camping equipment and supplies. Independently, they are doing well; sales are up, profit margins are healthy, and product evaluations are fantastic, among other things. Given that they are connected because they all offer outdoor gear, an aggregator stands to gain even more money by marketing and selling all three goods as a single unit.
In other words, it’s a buyer’s market at the moment. Now is the moment to make it happen for those who own an Amazon company and want to sell it. Not to get too enthusiastic just yet, since aggregators aren’t prepared to settle for any old Amazon business just because it’s profitable.
How do Aggregators know what kind of Amazon business models they are searching for?
Amazon aggregators are primarily interested in three sorts of FBA business models: Private Label, Wholesale, and Proprietary Products. Private Label is the most frequent form of the FBA business model.
However, it is crucial to note that aggregators prefer private label companies over wholesale brands because they are always on the lookout for investments with a proven track record of success in the marketplace.
The ability to recognize a brand is also quite significant
Proprietary items are also an appealing choice for them, as long as they generate significant revenues and get positive feedback. Aggregators are well aware that their customers would be unable to get these items anyplace else.
But what does the emergence of Amazon Aggregators portend for the future?
First and foremost, it implies intense competitiveness. Sellers that want to continue to operate their Amazon brands on an independent basis will face fierce competition from brands affiliated with Amazon Aggregators. These firms have substantial money, which allows them to expand more swiftly due to the more significant investment in the brand in question.
On the other hand, individual sellers will continue to experience difficulties in scaling up their businesses due to a lack of available capital. On the other hand, Sellers may choose whether to see the rivalry that these large umbrella corporations foster as an opportunity or a struggle.
What Do Amazon Seller Aggregators Look for When Buying Products?
There are no two Amazon seller aggregators that are the same, and every one of them is searching for something different from the company of a third-party vendor. However, there are a few similar denominators among them. You’ll often hear an Amazon aggregator representative say the following must-haves:
Defensibility and long-term viability are essential. It is all about having a patent, utility, or design patent, and sellers must have a PL or a registered trademark Fulfilmentment. FBA sellers have a distinct edge since aggregators vie for the Prime designation.
Size, expansion, and profit margins are all critical considerations. As previously said, this differs from one aggregator to the next, and it is not necessarily fixed in stone as well. The size of the inventory. In general, the fewer SKUs that are available, the better.
Category: A few types are off-limits to most Amazon aggregators, such as electrical devices and accessories, fashion; supplements; perishable items; and seasonal items. Those who like to work with evergreen articles, particularly those in the following categories: health and household, home and kitchen, arts and crafts, sports and outdoors, pet supplies, and baby, are more than pleased to do so.
Loyalty: Return customers, subscription boxes, and a good sales history point to a promising future.
Reliability: As you would assume, Amazon seller aggregators prefer to deal with sellers who read the fine print, understand the regulations, and follow the rules (i.e., sellers who do not have their accounts suspended or are subject to ongoing IP infringement accusations).
What Happens After the Sale Is Completed?
Amazon brand aggregators come to work as soon as possible to turn the company’s fortunes around. They begin with listing optimization, concentrating on keywords and search engine optimization (SEO). After that, they move on to branding (images, presentation, packaging, etc.)
They look at the amount of money spent on advertising. They make adjustments to PPC advertising. Additionally, they investigate the use of different applications (e.g., Small & Light, LaunchPad). They shift their focus to price, logistics, and acquisition marketing, using Google SEO. They also broaden their sales methods by establishing affiliate websites.
Some Amazon aggregators are adamant about writing non-compete agreements with their customers. Depending on speciality, they might be for specific categories or niches, and these will be off-limits for as long as they feel they are necessary. Additionally, some companies allow prior owners to continue working with the firm advising capacity.
Benefits of Amazon Arregrators
Customers have resorted to internet shopping in more significant numbers than ever before, with demand reaching high in the past few years. Unlike small firms, which lack the means to expand on their own, aggregator corporations have the resources to give growth chances to small enterprises that might otherwise fail.
They will profit from the expertise in SEO and Amazon that the professionals in these aggregator firms have gained through their years of experience. Still, they will also benefit from the time and effort that these specialists have put in to get to know the company as if it were their own.
Aggregators understand that many small businesses on Amazon are treated as if they were the founders’ children. They conduct extensive due diligence not only to ensure that the company is a good fit for them.
The bottom line is that although this is just a tiny sample of the many possibilities available, this brief list may provide you with a broad understanding of what Amazon Aggregators can achieve for your organization and what their needs are. Before selling your Amazon FBA company, weigh your alternatives carefully and do thorough research on the market.
All of the Amazon aggregators, in the end, serve a similar function in the Amazon ecosystem and strive to achieve the same end goal: to scale small Amazon businesses sustainably. On the other hand, each aggregator has its method and works in a manner that best matches their ethos and stage of their lifecycle, as well as where they feel there is the most opportunity for development on Amazon.
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